Create your own business

By David Parrish

SUMMARY

The publication outlines how each business has different definitions of success and the importance of defining these while also addressing business development at an early stage in the business set up. It then outlines all the vital components of good business planning:

Creating possibilities

Knowing yourself

Competitive advantage

Business radar

Barriers to entry

The market dimension

The unique business formula

Targeting key customers

Working with others

Strategic planning

Any business plan must be based on the values and objectives of the entrepreneurs concerned and at its heart must be a feasible business formula.

The best businesses combine both creative talent and powerful business techniques – what I refer to as the ‘TShirts
and Suits’ approach. And this approach applies whether there is literally a two person partnership or a combination of both elements within a one-person business or an entrepreneurial team.

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Management

Resource type: Guide/tools | Published: 2013