The Spektrix Insights Report is a look into the consumer transaction data of up to 343 arts organisations which use the Spektrix Ticketing, Marketing, and Fundraising CRM system. The report was published in May 2019 and is available in full, here: http://www.spektrix.com/insights2019
Pru Shackley, Marketing and Audience Development Manager at The Lightbox Gallery and Museum, Woking describes how Culture Segments TagTool insights are being used to fuel strategy across her organisation.
This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.
This is an in-depth US-based case study documenting the successes of COCABiz: a programme of the Center for Creative Arts that supports the business community in St. Louis, Missouri with integration of artistic practices. COCABiz was a project incubated in EmcArts.org’s Innovation Labs for the Performing Arts programme in 2009, and has since grown into … Read more
This guide, commissioned by The Audience Agency from Culture24 as part of Audience Finder, takes you through each aspect of the Facebook Page Insights interface and explains what the graphs and tables mean and how they can be useful to you.
Gerri Morris audience demands that arts marketers need a better understanding of the needs, attitudes and motivations of existing and potential audiences and visitors. She introduces a diagnostic tool, ‘7 Pillars of Audience Focus’, that can also be used as a planning tool.
Andrew McIntyre explores marketing in terms of what a visitor might want to experience and what an arts organisation or curator might want to offer. He proposes the use of a benefits matching model to focus marketing activities on the benefits sought by the visitor and the benefits offered by the arts organisation in order … Read more
We all want to attract new audiences and encourage our current audiences to attend more frequently. This guide explains how you can move your customers up the ladder of engagement by using two techniques; test-drive and teleprompt. Described as affordable, profitable, practical and successful approaches, you’ll find an outline of how to undertake each one along … Read more
The toolkit and guidelines for audiences at outdoor events and festival aim to provide a framework to measuring and evidencing the impact of an outdoor event. The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working … Read more
An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can … Read more