This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.
'When it comes to Google Analytics, look at the leaf, not the forest' - Devon Smith, Measure Creative
Devon is a mentor on our highly successful Digital Marketing Academy. She’s the co-founder of Measure Creative, a two-person digital studio in Portland Oregon and she was previously director of analytics at Threespot, with a portfolio of clients including the Bill and Melinda Gates Foundation and the Smithsonian. This guide is taken from her very popular AMA conference 2017 session, Actionable Insight : getting the most from Google Analytics and offers highlights and tips for using Google Analytics.