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27th April 2015 Sara Lock

Understanding Facebook Insights

By: Culture24


This guide, commissioned by The Audience Agency from Culture24 as part of Audience Finder, takes you through each aspect of the Facebook Page Insights interface and explains what the graphs and tables mean and how they can be useful to you.

Why is this important?

It’s easy to stumble along in Facebook, without knowing whether the things you’re doing are helping you to engage more people, or promote your activity or not. Facebook has recognised that Facebook Page “publishers” need statistical reporting to measure and refine publishing activity, especially if those publishers are going to be advertising on the platform. So Facebook has developed “Insights” to provide a reporting interface. By getting to grips with Facebook Insights, you’ll have a much better idea of how to make your activity more effective.

| Published:2015

Smart tags: understanding audiences Online online participation insight facebook digital digital technologies