Understanding Facebook Insights

Why is this important?

It’s easy to stumble along in Facebook, without knowing whether the things you’re doing are helping you to engage more people, or promote your activity or not. Facebook has recognised that Facebook Page “publishers” need statistical reporting to measure and refine publishing activity, especially if those publishers are going to be advertising on the platform. So Facebook has developed “Insights” to provide a reporting interface. By getting to grips with Facebook Insights, you’ll have a much better idea of how to make your activity more effective.