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Fundraising: Face your fears and do it anyway

This article by Catherine Holden, Director of External Relations at National Museums Scotland, reflects on the highs and lows of fundraising. Catherine argues that fundraising is not all that different from marketing. Instead of working towards a visit, or a ticket sale, you are working towards a gift.  If you are passionate about your cause then fundraising … Read more

Establishing a long-term individual giving programme

Welsh National Opera (WNO) is one of the UK’s three regional opera companies, touring Wales and central and southern England from its base in Cardiff.  In 2005 WNO moved into the new Wales Millennium Centre (WMC) in the regenerated former docklands of Cardiff Bay. This case study by David Dixon, was first published in 2006 in Theresa … Read more

Fundraising on a shoestring at The Watermill Theatre, Newbury

The Watermill Theatre in rural Berkshire was converted in the early 1960s from a former watermill on the banks of the River Lambourn into a theatre and producing organisation. This case study by David Dixon, was first published in 2006 in Theresa Lloyd’s Cultural Giving, describes how, in 2000, the theatre appointed its first professional fundraiser … Read more

Using ticket donations as part of a wider appeal

The Tyneside Cinema is the North East of England’s full-time independent, first-run specialised cultural cinema and cross art form venue. As part of its fundraising activity to raise £1.3 million to expand the venue, Tyneside Cinema introduced a 20p ticket donation to each transaction over the period of this one year appeal.

Getting your supporters to invest in newly commissioned works

Birmingham Contemporary Music Group (BCMG) is one of Europe’s leading ensembles – performing new and 20th century music, and regularly commissioning new works from living composers from the UK and abroad.  Over 20 years ago the BCMG launched its ‘Sound Investment’ scheme that allows people to invest in the commissioning costs of new work. Since 1991 … Read more

Britten Sinfonia's 'A Tenner for a Tenor' campaign

Britten Sinfonia is the UK’s flagship chamber orchestra. In 2010 the orchestra launched a nine-month campaign called ‘A Tenner for a Tenor’ with the aim to generate support for a commission from acclaimed British composer Jonathan Dove, for a chamber ensemble and solo tenor voice. It was the first time Britten Sinfonia had used a … Read more