The Community Foundation Tyne & Wear and Northumberland has driven or supported various innovative approaches to growing private sector support for arts and culture in the North East. This case study describes some of the arts sponsorship initiatives it has been involved with over the past 25 years.
Storytelling is at the heart of successful fundraising. It is important that an organisation refines its ‘story’ or brand to effectively make its case for support. A clear identity is essential – for the organisation, for audiences old and new, and for donors and sponsors to fully engage with you. By establishing the identity of an organisation, … Read more
The Young Vic opened in 1970 as a place in which younger directors, designers, actors, writers and technicians could work alongside the world’s great theatre artists. It has a highly diverse and engaged audience, enjoying work of the highest quality at low prices. This case study describes how the Young Vic’s Development department was able to … Read more
Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London and is currently presenting in three languages. This case study describes how CbJ conducted a survey to find out more about their audience to help formulate a new fundraising strategy and to develop … Read more
HighTide Festival Theatre (HighTide) is one of the UK’s leading producers of new plays, and the only professional theatre focused on the production of new playwrights. They consider around 1,000 scripts a year from which they then work with 100 playwrights on a range of development opportunities, from workshops to full productions. Box office makes up … Read more
This manual gives detailed advice on how to encourage people to give money. It looks at why people give, how much is given and why people choose to support the arts. It then suggests an eight step plan which includes identifying your targets (who to approach), getting your targets involved, different ways to ask and … Read more
Private giving is a growth area for arts funding and such support should make the best possible use of the available tax incentives. This guide explains various forms of individual giving: gift aid, donations from higher and lower rate taxpayers, payroll giving, gift of shares, land and property, legacies. For each it includes detailed case … Read more
Individual giving makes a substantial contribution to many arts organisations but there is still more that can be done to attract more. This in-depth report looks at the facts, trends and potential behind individual giving. Its recommendations are positive but show how success and methods will vary according to artform, region and size of organisation,
The Maecenas Initiative was an Arts & Business’ programme to increase individual philanthropic support of the arts in the UK. The first part of this detailed report explains the success of charitable giving in the US and Canada. It then goes on to discuss factors that can influence and improve the climate for individual giving. … Read more
There is great potential for small organisations to build income streams from their supporter base. This detailed report contains the findings from a research study on the motivations of individual donors in England (outside London) for giving to the arts at a low- to mid-level (from about £5/10 up to £1,000).