AMA Conference 2020

Using audience data to develop an individual giving scheme

Using audience data to develop an individual giving scheme

By Beth Byrne
Sarah Fortescue

SUMMARY

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London and is currently presenting in three languages. This case study describes how CbJ conducted a survey to find out more about their audience to help formulate a new fundraising strategy and to develop an individual giving scheme.

Objectives

  • Establish profile of key supporters for individual support scheme
  • Identify key individuals who could become Major Donors
  • Establish nuanced approach to fundraising strategy for Individual Donors

Target groups

  • Individual donors for regular giving.
  • High net-worth individuals to become Major Donors for one-time and continuous gifts.
Resource type: Case studies | Published: 2014