CultureHive > Case Study > Using audience data to develop an individual giving scheme
4th August 2014 Sara Lock

Using audience data to develop an individual giving scheme

By: Sarah Fortescue, Beth Byrne

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London and is currently presenting in three languages. This case study describes how CbJ conducted a survey to find out more about their audience to help formulate a new fundraising strategy and to develop an individual giving scheme.


  • Establish profile of key supporters for individual support scheme
  • Identify key individuals who could become Major Donors
  • Establish nuanced approach to fundraising strategy for Individual Donors

Target groups

  • Individual donors for regular giving.
  • High net-worth individuals to become Major Donors for one-time and continuous gifts.
| Published:2014

Smart tags: patrons fundraising data individual giving understanding audiences fundraising data

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