Individual giving makes a substantial contribution to many arts organisations but there is still more that can be done to attract more. This in-depth report looks at the facts, trends and potential behind individual giving. Its recommendations are positive but show how success and methods will vary according to artform, region and size of organisation,
Friends schemes, giving circles (a growing trend in the US) and crowd funding (a growing trend online) neatly feed into this need for network building, community engagement, localism and the Big Society. These are some of the mechanisms through which the sector is likely to experience growth in the coming years, if developed and encouraged properly. These also tend to be challenge-driven, impact-led and spread through networks, word-of mouth and recommendation.