AIM Hallmarks of Prospering Museums
A framework that brings together the key characteristics of best practice and describes the set of behaviours that make heritage organisations prosper and thrive.
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Continuously experimenting at the Eden Project
At the Eden Project they ‘flex’ the product to meet their various visitor profile needs. They take risks with this policy of flexing the product and inventing new things. Andy Jasper from the Eden Project gave a keynote presentation exploring this policy and how they evaluate and make decisions based on that.
How cultural heritage organisations can work with the web
Since 2000 the use of the social web has increased very rapidly in cultural heritage organisations. This report summarises the barriers which have been identified in exploiting its potential and then focuses on the opportunities for social networking and community participation online. It includes examples of how the web can be used to provide or … Read more
Heritage retail: museum and gallery shops
Heritage retailing has come a long way in the past few years as museums and galleries rely more heavily on their commercial income streams to bolster budgets. In this article, Michael Richards explores the different marketing methods that can be used to drive traffic to the museum and gallery shop and increase overall profitability, whilst … Read more
Engaging audiences remotely – beyond the locative experience
This article looks at how cultural centres can engage those who are unlikely to visit their venue in person. Using digital tools, arts and cultural organisations can go ‘beyond the locative experience’ in profound ways. Focusing in particular on the website, the author examines how to overcome geographical marginalisation and building national and international audiences … Read more
The impact of culture on the northwest economy
Demonstrating the economic impact of culture has become increasingly more important. This study examines how culture is an integral part of the whole economic renaissance strategy to enhance growth and wealth across the northwest. You’ll find facts and figures along with supporting case studies to demonstrate the impact of the creative industries, regeneration, arts, museums, … Read more
New ways of engaging audiences with historic collections through user-generated interpretation
This paper provides a short overview of the HLF-funded Pre-Raphaelite Experiment, where Manchester Art Gallery trialled new ways of engaging audiences with historic collections through user-generated interpretation. The year-long programme brought families, community groups, schools and volunteers together to re-evaluate one of the city’s highly valued but potentially insufficiently-understood cultural assets. In a significant departure … Read more
Visitor behaviour and engagement in the museums and heritage sector
This document brings together a vast body of research and experience to demonstrate how research can develop museums’ and galleries’ ambitions, vision, models and methodologies to enable a much more meaningful measure of impact and value.
Participation and engagement in cultural activities
What are the key drivers for participation in with heritage sites? How frequently do people engage with the museums and galleries through participation? How can libraries deepen relationships with participants? This analysis of findings across these four important strands of the cultural landscape offers key findings, core data and modelling to help you plan your … Read more
Evaluation of the northwest heritage tourism programme
The Heritage Tourism Programme was hosted by Culture Northwest on behalf of the Northwest Regional Development Agency and English Heritage. This is an evaluation of the project at the end of its three year term which identifies its outputs and outcomes, demonstrates whether measures of success have been met, and makes recommendations for the future. In … Read more