Engaging audiences remotely – beyond the locative experience
This article looks at how cultural centres can engage those who are unlikely to visit their venue in person. Using digital tools, arts and cultural organisations can go 'beyond the locative experience' in profound ways. Focusing in particular on the website, the author examines how to overcome geographical marginalisation and building national and international audiences for 'local' venues. The article also considers the topic of building an online community.
In the case of the National Glass Centre it wanted to become the central hub for an international community of glass, and to explore how the website could facilitate this. We wanted the website to more clearly represent the organisation in terms of the complex variety of activities that it supports as a visitorcentre, a tourist destination, a centre of international research and academic excellence, andits role as one of the leading teaching centres for glassmaking and glass arts.