FACT (Foundation for Art and Creative Technology) is the UK’s leading media arts centre based in Liverpool. Can you hear me? I can see you! was FACT’s year-long programme working with residents of Sheltered Housing across Liverpool, Wigan and Warrington. Supported by the Baring Foundation, the programme set out to build the digital literacy of the … Read more
This article looks at how cultural centres can engage those who are unlikely to visit their venue in person. Using digital tools, arts and cultural organisations can go ‘beyond the locative experience’ in profound ways. Focusing in particular on the website, the author examines how to overcome geographical marginalisation and building national and international audiences … Read more
‘Social by Social’ is a practical guide to using new technologies to create social impact. It makes accessible the tools you need to engage a community, offer services, scale up activities and sustain projects. You’ll find various case studies, toolkits, definitions and ideas including; an explanation of ‘Social by Social’ and why you should care about it, ideas … Read more
In order to grow audiences it’s important to be strategic in your approach. This article explains how a combination of marketing cycle planning and gathering the right data can help you make informed decisions about communication and marketing activity. You’ll find a series of practical case studies, tools and downloads that can help you be … Read more
This paper provides a short overview of the HLF-funded Pre-Raphaelite Experiment, where Manchester Art Gallery trialled new ways of engaging audiences with historic collections through user-generated interpretation. The year-long programme brought families, community groups, schools and volunteers together to re-evaluate one of the city’s highly valued but potentially insufficiently-understood cultural assets. In a significant departure … Read more
This guide was designed to help community and voluntary organisations in Northern Ireland to research what works in relation to their service-users; what has been shown nationally and internationally to be most effective in producing the desired outcomes for the people they work with. It should enable organisations in the voluntary and community sector to … Read more
This keynote from AMA Conference 2009 poses the argument that selling the superiority instead of the diversity of the arts has not been a particularly effective strategy for developing audiences. It poses an approach to changing a culture of creating barriers that involves brokering relationships.
A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.
This case study of Newcastle and Gateshead offers a clear example of successful transformation from coal city to culture city, underpinned by a dynamic form of urban entrepreneurship. Their experience is discussed in terms of mapping the contours of the next stage of the urban renewal agenda. Three issues stand out: The need to invest in diversity as a … Read more
This report outlines the process and outcomes of The Style of Our Lives, a LIFT project with the aim of celebrating the ‘theatre of the streets’ as represented by individual style and dress, that took place in Stoke Newington in 2000. Find out whether the aims and objectives of the programme were met, how the … Read more