‘Social by Social’ is a practical guide to using new technologies to create social impact. It makes accessible the tools you need to engage a community, offer services, scale up activities and sustain projects. You’ll find various case studies, toolkits, definitions and ideas including; an explanation of ‘Social by Social’ and why you should care about it, ideas for how to approach projects and make the technology work for you and a set of propositions which underpin the most successful projects.
New technologies offer powerful tools for social progress, but in working with them many old principles still apply. You need to know why you want to do something before deciding how, otherwise you could fall into the technology trap of having achieved little but spent a lot. You need to know what you are trying to achieve, and for whom.