In order to grow audiences it’s important to be strategic in your approach. This article explains how a combination of marketing cycle planning and gathering the right data can help you make informed decisions about communication and marketing activity. You’ll find a series of practical case studies, tools and downloads that can help you be more savvy when it comes to developing your audience base.
Skye Festival, as an example, started off very low-key but is now branded as the Biggest Smallest Festival in the World. The people involved spent some time thinking through their marketing planning cycle, and decided the Festival was about attracting visitors, bringing money into the economy and improving quality of life for local people. It gives promoters the confidence to start to take action.