Build positive press relationships with help from this introductory guide that takes you through the key stages of a media relations campaign. From finding positive stories to researching media contacts and writing press releases, discover top tips for increasing coverage of your organisation.
Purple Seven’s Vital Statistics box office analysis system is the starting point for this presentation to the AMA New Media Marketing Day, on creating the best email marketing campaigns. It covers such aspects as why use email, driving visits to your website, boosting email sign-up rates, best practice in design for an email, the use … Read more
The Head of Thinking at Wolff Olins presents his experience of how a strong brand that faithfully reflects the organisation’s values and possibilities can make a big difference to its success. This is a transcript from Robert Jones’ presentation at Museums and Galleries Marketing Day 2009.
A basic guide from the Association of Photographers into good photographic practice.
Heather Maitland looks into research showing that images are the most powerful tool we have – working in some unexpected ways. Effective images need to trigger pre-programmed, emotion-laden responses to visual cues and here we discover how to choose images that will do that.
Provides a detailed look at the current trends in digital and social media available in 2010, with an overview of how the different elements can be used within a marketing campaign or communications strategy. This is followed by a case study which will give you an insight into their different uses within a mixed media … Read more
This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team … Read more
Everybody wants to be creative, and real creativity is reflected in original marketing campaigns. This guide explains some ways of learning to exercise your creative side – challenging your own assumptions, and doing better than ‘good enough’ in order to break free of established patterns and create something fresh.
How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.
The shoestrings we once marketed the arts on are growing ever shorter and there’s a renewed evaluation of the role audiences play in the funding model for the arts in Britain today. Hopefully this comes alongside fresh recognition that adequate resources should be given to arts marketers so they can do a professional job. It is therefore our responsibility to ensure every … Read more