A basic guide from the Association of Photographers into good photographic practice.
Why use a professional photographer? As cameras grow in digital sophistication it is becoming easier for everyone to get pleasing results for apparently little cost. However, using an amateur to take an important picture can be a false economy. The impact a professionally taken image has on a client’s market is far stronger than that of a quickly grabbed snap from a digital camera. A professional understands how to capture images that are right for a client’s business and convey the message required. Their experience enables them to obtain successful results in any situation. As a proportion of your budget, the cost of getting the original imagery as good as it can be is tiny.