Everybody wants to be creative, and real creativity is reflected in original marketing campaigns. This guide explains some ways of learning to exercise your creative side – challenging your own assumptions, and doing better than ‘good enough’ in order to break free of established patterns and create something fresh.
Patterned thinking - doing things because they have always been done that way. This could relate to
systems and processes, how decisions are made and how campaigns are planned. It
isn’t necessarily bad, it can make some processes easier, but when you go onto
automatic pilot you stop thinking and operate according to the pattern. Think about
your own organisations and their processes – how far are these done because they
are always done?