1. A quick wins digital strategy There are many benefits to having an effective digital strategy. It can be difficult to know which strategy is the most suitable one for your heritage organisation, with countless digital resources easily accessible online and elsewhere. In this resource, we show you that instead of a ‘one size fits … Read more
1. Background Trish: As a Digital Heritage Lab mentor, I’ve very much enjoyed working with Nuneaton Museum & Art Gallery. They share challenges with many other small heritage organisations so it’s been really inspiring to see them adapt and build on their digital content offering. I’m delighted that Liz Taylor, Curator of the Museum, is … Read more
This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Trish Thomas spoke to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insights on their audience and digital channels to develop a focused digital content plan to help them engage … Read more
Reporting your digital stats in a consistent way can be challenging as digital platforms use so many different metrics and analytics tools. In this session recorded at Digital Heritage Lab’s Digital Skills Day, Trish Thomas demonstrates the best ways to structure regular reports using stats and narrative collated across your website and social media channels. The session … Read more
Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how … Read more
In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the … Read more
Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.
You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.
HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK Theatre
This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.