Advanced Google Analytics

Advanced Google Analytics


Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

A free course from the Google Analytics Academy.

Advanced Google Analytics walks you through how data gets collected and processed into readable reports.

You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

This course covers Google Analytics primarily for measuring website traffic.

Unit 1: Data Collection and Processing

Lesson 1: Google Analytics data collection

Lesson 2: Categorizing into users and sessions

Lesson 3: Applying configuration settings

Lesson 4: Storing data and generating reports

Lesson 5: Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration

Lesson 1: Organize your Analytics account

Lesson 2: Set up advanced filters on views

Lesson 3: Create your own Custom Dimensions

Lesson 4: Create your own Custom Metrics

Lesson 5: Understand user behavior with Event Tracking

Lesson 6: More useful configurations

Unit 3: Advanced Analysis Tools and Techniques

Lesson 1: Segment data for insight

Lesson 2: Analyze data by channel

Lesson 3: Analyze data by audience

Lesson 4: Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools

Lesson 1: Introduction to remarketing

Lesson 2: Better targeting with Dynamic Remarketing

Lesson 3: Course Summary

Just watch the video below to register with the Google Analytics Academy and get started.

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Metrics & Data
Resource type: Guide/tools | Published: 2020