We built it and they came – attracting Gen A audiences

Jo Duggan, Senior Content Producer, Victoria & Albert Museum, walks us through the V&A's innovative teen-friendly digital offerings. Including how they developed Mused, a website targeted at 10 - 14 year-olds and their approach across a saturated digital landscape.

Viewing time:  14' 20"

Social media:

  / victoriaandalbertmuseum  

  / v_and_a    

  / vamuseum  

  / vamuseum  

Presented at the Museums Computer Group’s 2024 conference, focusing on audience-centred digital work in museums and cultural spaces.

Watch all the speakers and talks on MCG's YouTube channel conference playlist.