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Webinar: How to Captivate, Connect and Communicate with your Audience during Coronavirus

On the 25th March 2020 over 3,200 museum professionals across the USA and beyond joined Cuseum‘s Brendan Ciecko along with Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant) to discuss steps cultural organisations can take to captivate, connect, and communicate with their remote “visitors” and audiences.


Published: 2020 | Resource type: Article

AI: A Museum Planning Toolkit

A comprehensive toolkit drawn from a series of workshops and events held by the Museums and AI Network. Authored by Dr Oonagh Murphy, Goldsmiths, University of London and Dr Elena Villaespesa, Pratt Institute 


Published: 2020 | Resource type: Guide/tools

Digital engagement – create a gift for someone you love.

Innovators Blast Theory take us through their development of Gift that lets visitors use their smart phone to create a digital gift and send it to the one they love.


Published: 2020 | Resource type: article

OF/BY/FOR ALL: Museum of Work and Culture

The AMA is backing the OF/BY/FOR ALL change network and following its progress through a range of blogs, case studies and videos. Our series includes a number of Q&A sessions with participant organisations who are furthering their mission to become OF, BY and FOR their communities.


Published: 2019 | Resource type: Article

A colourful illustration of several children taking toys from a large cardboard box

Special Educational Needs and Disability (SEND) Schools and Museums Toolkit

This is a practical guide on how to create accessible and inclusive museum experiences for special schools and SEND ( special educational needs and disability) families. This toolkit is product of a South East Museum Development Programme project linking museums with special schools in Kent. It highlights simple, low-cost improvements you can put in place, ... Read more


Published: 2019 | Resource type: Guide/tools

Rules for a playful museum

This rulebook is a collection of ideas and principles that have developed through experiments with play at Manchester Museum.


Published: 2019 | Resource type: Guide/tools

A pink Mammoth on a plinth being admired by several awe-inspired people

Kids in Museums Manifesto

The Kids in Museums‘ Manifesto is a set of simple guidelines for museums created with children, young people and families. It sets out what they feel makes a museum a great place to visit. The first Manifesto was created in 2004 and they have continued to develop it with feedback from children, young people and ... Read more


Published: 2019 | Resource type: Guide/tools

Behind the Scenes: Dorset Moon – one small step to giant success

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.


Published: 2019 | Resource type: Article

Museums and the Climate Challenge

One of a series of videos created by the Alberta Museums Association, Canada demonstrating how museums continue to facilitate and lead conversations around issues that are important to their communities and find innovative and inclusive solutions that impact our future.


Published: 2019 | Resource type: Article

Guide: How can your museum support children and young people to understand and respond to the Climate and Ecological Emergency?

This guide is designed to help museums support youth climate activism and collaborate with young people on events, exhibitions and debates. It was produced by Kids in Museums in partnership with Climate Museum UK, the Happy Museum Project and Julie’s Bicycle.


Published: 2019 | Resource type: Guide/tools

A huge full moon shines over several people who look tiny in comparison. Pictured inside a large museum space.

Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights

In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.


Published: 2019 | Resource type: article

How to…co-create an exhibition with your community

A step-by-step toolkit written by Lauren Benetua, Nina Simon and Stacie Marie Garcia. Published by Santa Cruz Museum of Art and History.


Published: 2018 | Resource type: Guide/tools

The Future Of Museum Fundraising

Carly Straughan takes an in-depth look at the future of Museum fundraising. First published on MuseumNext.


Published: 2019 | Resource type: article

Artificial Intelligence and the Future of Museums

Artificial Intelligence or ‘AI’ is a powerful tool being used all around us. But how are museums taking advantage of AI? Lauren Styx looks at best practice for MuseumNext.


Published: 2019 | Resource type: article

Behind the Scenes: Bridging the gap between tourism and culture

Laura Mulhern, arts marketer for Dorset Moon and AMA member, takes us through how three festivals in Dorset came together for the first time to  produce a joint festival – Dorset Moon. Featuring Luke Jerram‘s internationally acclaimed Museum of the Moon a key objective of the collaboration was to bridge the gap between tourism and ... Read more


Published: 2019 | Resource type: Case studies

Changing Cultures – transforming leadership in the arts, museums and libraries

This report was commissioned by Arts Council England to better understand the current landscape of leadership in the sector and to survey the support available for leaders to address these pressing challenges.


Published: 2018 | Resource type: Research

Arts & Heritage

Can you tell our readers a bit about what you do?   Arts&Heritage is a small but leading agency based in Northumberland that has worked nationally for over ten years to forge collaborations between contemporary artists and heritage organisations and museums. We support organisations to place contemporary art at the heart of their programming, and together we aim to bring fresh perspectives to heritage contexts for ... Read more


Published: 2019 | Resource type: Article

Using segmentation to find an audience for The Postal Museum

Morris Hargreaves McIntyre (MHM) take us through how they helped one of London’s newest cultural attractions, The Postal Museum, develop audiences for a new and untested concept.


Published: 2019 | Resource type: article

Flexible Family Tickets in Museums – commercial considerations

A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.


Published: 2019 | Resource type: Research

A pink Mammoth on a plinth being admired by several awe-inspired people

How can your museum better welcome families and young people who are blind and partially sighted?

This guide by Kids in Museums offers simple ideas to help overcome the hurdles faced by those with visual impairment in visiting museums and cultural heritage sites.


Published: 2019 | Resource type: Guide/tools