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Meggy Cheng head and shoulders

Podcast: Branding Hong Kong’s M+ Museum

Dive into the world of branding a major museum with Meggy Cheng, the former Head of Marketing and Branding at Hong Kong’s M+ Museum. One of a series of podcasts with museum people by For Arts Sake.


Published: 2024 | Resource type: Podcasts

Two people stand at a reception desk. One is looking at a monitor, the other is pointing at something in the distance.

Five top tips on setting museum admission prices

New research suggests how you can optimise income and position yourself effectively in the market, while maintaining accessibility. Based on the findings, Jennie Jiricny, Museum Marketing Relationship Manager at Art Fund gives us five top tips on setting museum admission prices.


Published: 2024 | Resource type: Article

Sarah Creed

Podcast: Building a weird and wonderful career in museums

Sarah Creed, Senior Exhibitions Project Manager at the Design Museum in London talks about her work with diverse audiences across different institutions. She also digs into some of the weird and wonderful things museum people do. One of a series of podcasts with museum people by For Arts Sake.


Published: 2022 | Resource type: Podcasts

Research front cover

Looking Ahead: Museum Directors Research

While the pandemic crisis has eased and there is evidence of a rebound, the operating environment remains challenging for the museum sector. Art Fund draws key insights from their latest research. (May 2022) Art Fund is a Pioneer Sponsor of A New Adventure, AMA Conference 2022.


Published: 2022 | Resource type: Research

Working with digitised collections — efficient workflows

In this fourth and final Digital Heritage Lab online workshop on digitising collections, Kevin Gosling from the Collections Trust explores how to create your online content as efficiently as possible, not least so that it can be re-used for other projects in the future. Kevin looks at Spectrum guidance on using collections and thinking about ... Read more


Published: 2021 | Resource type: Webinars and films

Working with digitised collections — format options

Just as a physical exhibition might involve many different interpretive techniques, in this Digital Heritage Lab webinar recording, Kevin Gosling from the Collections Trust looks at the many different ways you might present your stories online to help you decide which approaches would be best for your project. He provides ideas on the various formats ... Read more


Published: 2021 | Resource type: Webinars and films

Working with digitised collections — shaping stories

The key to digital storytelling is to forget the word ‘digital’. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust helps you think about the stories you might tell with your collections, and how to select, test and refine them so they really engage your target audiences. Kevin provides ideas on ... Read more


Published: 2021 | Resource type: Webinars and films

Potter working on a pottery wheel.

Working with digitised collections — the raw material

Digitised collections have many of the same management issues as physical collections, and need careful planning and rigorous documentation if you want to avoid getting in a muddle and have the information you need to create online content at your fingertips. In this Digital Heritage Lab webinar recording Kevin Gosling from the Collections Trust looks ... Read more


Published: 2021 | Resource type: Webinars and films

Webinar: How to Captivate, Connect and Communicate with your Audience during Coronavirus

On the 25th March 2020 over 3,200 museum professionals across the USA and beyond joined Cuseum‘s Brendan Ciecko along with Susan Edwards (Associate Director, Digital Content @ Hammer Museum) and Koven Smith (Museum & Nonprofit Digital Strategy Consultant) to discuss steps cultural organisations can take to captivate, connect, and communicate with their remote “visitors” and audiences.


Published: 2020 | Resource type: Article

AI: A Museum Planning Toolkit

A comprehensive toolkit drawn from a series of workshops and events held by the Museums and AI Network. Authored by Dr Oonagh Murphy, Goldsmiths, University of London and Dr Elena Villaespesa, Pratt Institute 


Published: 2020 | Resource type: Guide/tools

Digital engagement – create a gift for someone you love.

Innovators Blast Theory take us through their development of Gift that lets visitors use their smart phone to create a digital gift and send it to the one they love.


Published: 2020 | Resource type: article

OF/BY/FOR ALL: Museum of Work and Culture

The AMA is backing the OF/BY/FOR ALL change network and following its progress through a range of blogs, case studies and videos. Our series includes a number of Q&A sessions with participant organisations who are furthering their mission to become OF, BY and FOR their communities.


Published: 2019 | Resource type: Article

Rules for a playful museum

This rulebook is a collection of ideas and principles that have developed through experiments with play at Manchester Museum.


Published: 2019 | Resource type: Guide/tools

A pink Mammoth on a plinth being admired by several awe-inspired people

Kids in Museums Manifesto

The Kids in Museums‘ Manifesto is a set of simple guidelines for museums created with children, young people and families. It sets out what they feel makes a museum a great place to visit. The first Manifesto was created in 2004 and they have continued to develop it with feedback from children, young people and ... Read more


Published: 2019 | Resource type: Guide/tools

A colourful illustration of several children taking toys from a large cardboard box

Special Educational Needs and Disability (SEND) Schools and Museums Toolkit

This is a practical guide on how to create accessible and inclusive museum experiences for special schools and SEND ( special educational needs and disability) families. This toolkit is product of a South East Museum Development Programme project linking museums with special schools in Kent. It highlights simple, low-cost improvements you can put in place, ... Read more


Published: 2019 | Resource type: Guide/tools

Behind the Scenes: Dorset Moon – one small step to giant success

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.


Published: 2019 | Resource type: Article

Museums and the Climate Challenge

One of a series of videos created by the Alberta Museums Association, Canada demonstrating how museums continue to facilitate and lead conversations around issues that are important to their communities and find innovative and inclusive solutions that impact our future.


Published: 2019 | Resource type: Article

A warmly dressed woman look as a raging sea engulfs the road.

Guide: How can your museum support children and young people to understand and respond to the Climate and Ecological Emergency?

This guide is designed to help museums support youth climate activism and collaborate with young people on events, exhibitions and debates. It was produced by Kids in Museums in partnership with Climate Museum UK, the Happy Museum Project and Julie’s Bicycle.


Published: 2019 | Resource type: Guide/tools

A huge full moon shines over several people who look tiny in comparison. Pictured inside a large museum space.

Behind the Scenes: To the moon and back – the collaboration of arts organisations to reach new heights

In the second of three blogs looking behind the scenes at a major project across Dorset, arts marketer and AMA member Laura Mulhern explores the importance of collaboration and partnerships.


Published: 2019 | Resource type: Research

How to…co-create an exhibition with your community

A step-by-step toolkit written by Lauren Benetua, Nina Simon and Stacie Marie Garcia. Published by Santa Cruz Museum of Art and History.


Published: 2018 | Resource type: Guide/tools