10 tips for how a digital project can lead to a big organisational change

10 tips for how a digital project can lead to a big organisational change

By Eva Lipárová

SUMMARY

Digital strategist Eva Lipárová takes us through ten quick tips for small to mid-sized organisations on how to build user-centric digital products that lead to lasting change. Part of Museums + Tech 2024 - Who is this for and why should they care? 

 

10 Top Tips

1.Work out your purpose and knowhow you're going towards it

2. Find your people, the route is uphill

3. Understand how different users move around your site

4. Behind each ticket there's a person

5. Map out journeys according to these reasons and set goals

6. Prioritise. Learn. Repeat

7. Bust assumptions. Commit budget to rounds of testing

8. Listen to your users

9. Content will be a lot of work

10. Show the value of helping your users

Presented at the Museums Computer Group’s 2024 conference, focusing on audience-centred digital work in museums and cultural spaces.

Watch all the speakers and talks on MCG's YouTube channel conference playlist. 

Resource type: Webinars and films | Published: 2025