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Membership schemes for young people – youth engagement and participation

Describes how Harrow Arts Centre turned their wish to engage with more young people into a programme of participatory projects led by 13-25 year olds. Following the centre’s taking part in the A Night Less Ordinary event, one of these projects developed into The Guestlist, a membership scheme created by and for young audiences.

Published: 2013 | Resource type: Case studies

How access to culture for young people has changed in recent years and in different European countries

This research review brings together studies into the way young people access culture in a number of countries, including Young Tate in Liverpool or Hip Hop Academy Hamburg. Arts marketers will gain an overview of the different contexts for youth access. There is a summary of the main findings covering barriers such as financial, geographical ... Read more

Published: 2013 | Resource type: Research

Learn how Brindley Arts Centre used artists working in the community to develop an engaging exhibition programme

This case study from Inspired Responses talks through how a newly-opened arts centre addressed the needs of local schools in its arts programming by working with local artists on a community engagement programme. It covers how to work with schools and teachers to find space in the curriculum for art (at mainstream as well as ... Read more

Published: 2011 | Resource type: Case studies

Resources and case studies on engaging young people

To coincide with the reporting on ‘A Night Less Ordinary’, the ACE-funded national scheme to increase the numbers of young people attending theatre, this round-up gives brief description of and links to a range of other resources and case studies on the theme of young people’s access to the arts, from 1999 to 2010. Several ... Read more

Published: 2011 | Resource type: Case studies

Understanding the trends in social media, to better use them and design for them

DK is the founder of MediaSnackers, a term used to describe what young people were doing with media. This presentation looks at how digital technologies are changing the way the public experiences the arts, and therefore how arts marketers, audience development and programmers need to respond to this to gain the attention and loyalty of ... Read more

Published: 2009 | Resource type: Guide/tools


A report on young people’s involvement in the arts

This report details the outcomes of Mencap’s three consultations that took place between 2007 and 2009 aimed at discovering how people with a learning disability are engaged with the arts in England. They included young people with profound and multiple learning disabilities in the consultation and sought to cover as broad a geography and range ... Read more

Published: 2009 | Resource type: Research

Dual in the crown headline

The benefits of dual-use facilities for arts activities in schools and communities

Discover how a strategy for developing dual-use facilities led to an increase in arts activities and a fall in complaints about young people’s behaviour in South Cambridgeshire.

Published: 2005 | Resource type: article

Arts Ambassadors: Laing Gallery

A report on the 6 months Art Ambassadors project at the Laing Art Gallery in Newcastle which aimed to break down barriers between disadvantaged young people aged 16 – 25 and the visual arts experience, and build confidence about visiting the gallery. The report looks at the project aims which included testing perceptions and methods ... Read more

Published: 1999 | Resource type: Case studies

Developing digital marketing tactics for young people

In the rapidly changing field of social media and social networks, it’s important to keep up to date with how people are using these platforms and what is most relevant to each market. This article outlines how and why people use digital technologies, with a particular focus on young people. It demonstrates how marketers need ... Read more

Published: 2008 | Resource type: article

Creative youth consultation and participation toolkit

This practical toolkit represents a snapshot of the research and profile raising work undertaken by the English National Youth Arts Network. It demonstrates how the arts can be used as a tool to consult with young people; showcasing practical examples and case studies from the cultural sector. It also signposts other useful resources for youth ... Read more

Published: 2013 | Resource type: Guide/tools

Best practice approaches to being ‘family friendly’

This research presents an audit of ‘family friendly’ work across the arts and cultural sector. It brings together key information in relation to families and ‘family friendliness’ work, examining models of best practice. You’ll find a literature review of family friendliness across the cultural sector, an outline of gaps in knowledge, understanding and practice plus suggestions ... Read more

Published: 2002 | Resource type: Research

Being here: the impact of culture on regeneration and social inclusion

This case study – held up as an example of good practice by the DCMS – shows how cultural activity can be used for regeneration and social inclusion. The ‘being here’ project was a four year programme of arts and cultural activities in Southend on Sea and was managed by Momentum Arts on behalf of ... Read more

Published: 2007 | Resource type: Case studies

Three steps to making your venue more family friendly

Creating and strengthening relationships with existing and potential family audiences is the key to building child/family friendly arts venues. This short, practical guide details three key steps to make progress: Understand the concept of family friendliness and how it applies to arts Look at venues from a child and family friendly perspective and assess its ... Read more

Published: Not known | Resource type: Guide/tools

How Birmingham Contemporary Music Group delivers a family friendly offer

BCMG created a family friendly policy that in turn enabled the organisation to strategically enhance its family and youth oriented programming. Out-of-school creative participatory workshops for young people conclude with sharing opportunities for parents and friends. Families are offered front row seats at concerts, and have a specially designed concert programme with specially briefed stewards, ... Read more

Published: 2009 | Resource type: Case studies

Arts and Young People – a report on a pilot audience development programme

Arts and Young People formed an important strand of Yorkshire Arts Board’s approach to the New Audiences Programme (ACE and RAB collaboration).  This report includes an introduction to the programme and its core aims and objectives, case studies on some of the activity that took place, analysis of the evaluation of that work and recommendation ... Read more

Published: 2003 | Resource type: Research

Audit of youth projects in West Cheshire

Audit of youth arts activity and organisations in West Cheshire and Chester on a district-by-district basis. The document aims to produce a snapshot of the activity that takes place in West Cheshire provided by the many arts, culture and youth organisations based in the county in the spring and summer of 2006.

Published: 2008 | Resource type: Research

Reclaiming the public realm with children and young people

This report draws on six in-depth case studies to explore the everyday experiences of children in public places and children’s access to the public realm. It argues that we need a paradigm shift in the way we think about the built environment – one which addresses the deepening segregation between generations. With a range of recommendations designed to empower ... Read more

Published: 2007 | Resource type: article


Learn what ‘A Night Less Ordinary’ found works in attracting young audiences to the theatre

A Night Less Ordinary was a collaborative scheme aimed at young audiences. This evaluation report reveals lessons learned about what works well in attracting and sustaining young audiences for theatre. The research looked not only at the number of free tickets given out, but at changes in attitude or organisational focus toward young audiences or ... Read more

Published: 2012 | Resource type: Research

Culture for all

Get a quick overview of the landscape of cultural provision for children and young people

An overview of the framework for cultural opportunities for children, including a number of case studies and links to why and how practitioners should integrate these opportunities.

Published: 2009 | Resource type: Case studies


What is the impact of engagement with and attendance at arts events on children and young people – for future audience development

This report discusses findings from the Taking Part Survey in relation to children’s engagement with the arts and culture, and how this will affect – or not – their likelihood of engagement or arts attendance as an adult. Arts marketers can use the findings and implications to start discussion of how their organisation should promote ... Read more

Published: 2009 | Resource type: Research