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2 young people, one reading a leaflet, the other smiling and standing next to an exhibition stand

How museums can support young people’s employment and employability skills

Kids in Museums wants to see the museum workforce becoming more diverse by creating routes for young people from all backgrounds to work in museums. This comprehensive guide shows how museums can play a central role in helping them develop transferable skills for employment.


Published: 2021 | Resource type: Guide/tools

6 freestanding displays in orange and green with photographs and text saying Black Lives Matter

How can your museum work alongside children, young people and families to respond to the Black Lives Matter movement?

This resource by Kids in Museums suggests some next steps for working with children, young people and families to address the need for change highlighted by the Black Lives Matter movement. It is not intended to be an exhaustive guide to decolonising your museum or becoming an anti-racist organisation but a helpful starting point for ... Read more


Published: 2021 | Resource type: Guide/tools

Impressive white stone frontage of The Gaiety Theatre, Isle of Man

The generation game: making strategic choices to future proof your programme #ADA

Emma Callin and Sean Kenny, Villa Marina & Gaiety Theatre, Isle of Man Government look at how they can attract a younger audience (14-24 yr olds) as part of their Fellowship at the Audience Diversity Academy. 


Published: 2020 | Resource type: Case studies

Heritage Open Days at Hereford Cathedral Sept 2020

Digital audience engagement during a heritage project … and a pandemic

In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study,  Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including ... Read more


Published: 2021 | Resource type: Case studies

Representing and celebrating the diversity of Britain’s youth. #ADA

A blog by Sian Davila, Marketing Manger, National Youth Theatre of Great Britainas part of her joint Fellowship with Joe Duggan, Head of Communication, NYTGB at the Audience Diversity Academy (ADA)


Published: 2020 | Resource type: Article

14-18 NOW: Summary of Evaluation

This report by Josephine Burns based on documents and data analysis by Morris Hargreaves McIntyre, summarises 14-18 NOW’s five-year programme and tells the story of a unique undertaking that brought together art and heritage with a vision ‘to support the creation of artworks by contemporary artists, to engage and stimulate the UK public in fresh and engaging ... Read more


Published: 2019 | Resource type: Research

A pink Mammoth on a plinth being admired by several awe-inspired people

Kids in Museums Manifesto

The Kids in Museums‘ Manifesto is a set of simple guidelines for museums created with children, young people and families. It sets out what they feel makes a museum a great place to visit. The first Manifesto was created in 2004 and they have continued to develop it with feedback from children, young people and ... Read more


Published: 2019 | Resource type: Guide/tools

Arts Emergency Impact Report

Arts Emergency is an award-winning mentoring charity and network. Their mission is to help marginalised young people overcome barriers to participation and success in higher education and the creative and cultural industries. This is their first Impact Report.


Published: 2019 | Resource type: Research

Giving youth a voice – developing strong and lasting connections with young people

Annabel Thomas, Arts Development Manager at Trinity College, London explains why youth engagement is key to develop strong and lasting connections with potential audiences.


Published: 2019 | Resource type: Guide/tools

Cr. Discover - Children's Story Centre

Family Arts Campaign

Can you tell our readers a bit about what you do?  The Family Arts Campaign is the UK’s largest audience development initiative and intends to engage more (and more diverse) families in arts, culture and creative opportunities.   Whether you’re a venue, company or artist, a theatre, a library, a gallery or museum the Family Arts Campaign can support ... Read more


Published: 2019 | Resource type: Article

A New Direction

Can you tell our readers a bit about what you do?   A New Direction is a London-based non-profit generating opportunities for children and young people to unlock their creativity.   London is one of the greatest creative hubs in the world. Every day, thousands of the children and young people who live here are inspired by ... Read more


Published: 2019 | Resource type: Article

Northants Cultural Education Partnership. Supporting Young People to Unlock Their Potential.

Northants Cultural Education Partnership (CEP) brings together leading arts, education and community organisations across the county to support young people, schools and local groups to unlock access to high quality cultural opportunities.


Published: 2019 | Resource type: article

A pink Mammoth on a plinth being admired by several awe-inspired people

How can your museum better welcome families and young people who are blind and partially sighted?

This guide by Kids in Museums offers simple ideas to help overcome the hurdles faced by those with visual impairment in visiting museums and cultural heritage sites.


Published: 2019 | Resource type: Guide/tools

Concept Monitoring and Evaluation Report cover featuring 2 young people making a recording

Concept Evaluation and Monitoring Report

An evaluation of the Concept programme, run by Pedestrian (a Leicester-based charity delivering workshops in art, music, and media working with disadvantaged, NEET young people and vulnerable adults). Written by Rachel Escott.


Published: 2019 | Resource type: Research

Art UK Report photo

Art UK Audience Broadening Initiative Report 2018

A report by The Audience Agency following their work with Art UK to diversify their online audiences, specifically focussing on attracting BAME and 16 – 24 year olds.


Published: 2018 | Resource type: Research

Guided by Young Voices

In a new guide from Roundhouse we find out how to include young people on your board and in your decision making processes.


Published: 2018 | Resource type: Guide/tools

It’s communication isn’t it?

This case study has been written by Toby Ealden Artistic Director, Zest Theatre and was Originally published as an article on the openDemocracy: Transformation website.


Published: 2018 | Resource type: Case studies

Circuit at Tate – Test Risk Change

Young People, Youth Organisations and Galleries: Working as Allies to Spark Change This national programme saw ten galleries work in partnership with youth sector organisations to create opportunities for a more diverse range of young people to engage with art in galleries.


Published: 2017 | Resource type: Case studies

Afreena Islam in Daughters of The Curry Revolution

Board diversity: young people at the heart of decision-making

Contact has avoided having to ask whether its work is diverse enough by putting diversity at the root of decision-making. Matt Fenton and Reece Williams share Contact’s story.


Published: 2017 | Resource type: Case studies