Thinking BIG worksheet 12: evaluation
Thinking BIG worksheet 12: evaluation
By
Stephen Cashman
SUMMARY
Plan the overall evaluation of your marketing strategy with this practical worksheet for use with the Thinking BIG! resource.
Worksheet set 12
Planning for the plan's evaluation
The table attached is provided to stimulate your thinking on evaluation measures for your marketing plan.
Resource type: Guide/tools | Published: 2012
