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Evaluating the Freelance Task Force

In April 2020, initiated by Fuel Theatre in London, some 150 sponsor organisations signed an open letter announcing a new national Freelance Task Force, which promised its members solidarity, representation, connections and some financial support. This evaluation includes practical  and strategic recommendations to inform the way forward.

Published: 2021 | Resource type: Evaluation reports

Five tips to get the most from your in-house evaluation

Lorna Dennison, senior consultant, Morris Hargreaves McIntyre shows us some simple ways to stop evaluation just being a tick box exercise and turn it into rocket fuel for future improvement.

Published: 2021 | Resource type: Article

Five external shots of libraries forming the cover of the resource pack

The Libraries Taskforce: Evaluation workshops resource pack

In March 2019 The Audience Agency delivered a series of evaluation workshops for libraries, commissioned by the DCMS Libraries Taskforce and supported by Arts Council England.  Four workshops were delivered across England; in the North West, North East, South West, and London / South East regions.  This Resource Pack brings together the evaluation workshop slide ... Read more

Published: 2019 | Resource type: Guide/tools

14-18 NOW: Summary of Evaluation

This report by Josephine Burns based on documents and data analysis by Morris Hargreaves McIntyre, summarises 14-18 NOW’s five-year programme and tells the story of a unique undertaking that brought together art and heritage with a vision ‘to support the creation of artworks by contemporary artists, to engage and stimulate the UK public in fresh and engaging ... Read more

Published: 2019 | Resource type: Research

How to… create a successful survey

Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.

Published: 2019 | Resource type: article

Concept Monitoring and Evaluation Report cover featuring 2 young people making a recording

Concept Evaluation and Monitoring Report

An evaluation of the Concept programme, run by Pedestrian (a Leicester-based charity delivering workshops in art, music, and media working with disadvantaged, NEET young people and vulnerable adults). Written by Rachel Escott.

Published: 2019 | Resource type: Research

Creative People and Places logo and maypole

Evaluation in participatory arts programmes

Creative People and Places teams, artists, evaluation partners and critical friends share a selection of approaches, models and methods for evaluating participatory arts programmes.

Published: 2017 | Resource type: Guide/tools

Children participating at Family Arts Festival

Family Arts Evaluation and Audience Research Toolkit

Catherine Rose’s Office and Pam Jarvis share guidance, information and ideas on evaluating family festival events and researching your audiences. Commissioned by the Family Arts Campaign.

Published: 2017 | Resource type: Guide/tools

Guide to measuring return on investment

Guide to measuring return on investment (ROI)

Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.

Published: 2015 | Resource type: Guide/tools

iOrchestra Project Evaluation Year 1 (2014) – Summary Report

A summary report evaluating the first year of the Philharmonia Orchestra’s iOrchestra project, where the ambition was to change people’s perceptions about orchestral music by touring live and digital orchestral music to Plymouth, Torbay and Cornwall communities.  

Published: 2014 | Resource type: Research

A cultural partnership evaluation tool

With the scrutiny of budgets, many businesses carry out a robust analysis of their partnership with arts organisations. This short guide introduces an evaluation tool developed by Arts & Business which offers a clear way to report the complex, multi-layered outcomes of a partnership. It examines key areas to measure return on investment including inputs, ... Read more

Published: 2014 | Resource type: Guide/tools

How the arts need to respond to corporate social responsibility

The emergence of corporate social responsibility (CSR) practice is changing business attitudes to the arts. This research identified how companies may choose to engage with arts organisations and how they may compare support for the arts with other ‘good causes’. The report’s recommendations include improving evaluation methods and impact measurement.

Published: 2010 | Resource type: Research

Evaluating a summer of data

The summer of 2013 saw Torbay Council undertake an unprecedented evaluation project. Eleven events, exhibitions, opera, and festivals were subjected to rigorous analysis based on robust evaluation and participant feedback. This work built upon the previously published evaluation work carried out by the Creative Torbay teamm, crunching the data for individual cultural projects over the ... Read more

Published: 2013 | Resource type: Research


Understanding and measuring the value of the arts

How can arts organisations measure if they have an influence on the quality of life that they might want? In this keynote speech we are shown a participative process in six stages that makes any impact visible and recognises the intangible value of arts activity and its contribution to the quality of life.

Published: 2000 | Resource type: Research

How NHS Scotland revamped their evaluation processes and channels

Take a look at this non-arts case study for a brief overview of how NHS Scotland revamped their evaluation processes and channels.  NHS Scotland invested in an app to help them capture patients’ digital stories via video based questionnaires.  They also developed an innovative online research package that allows children, their families and carers to express ... Read more

Published: 2013 | Resource type: Case studies

An evaluation of the Curious Project on behalf of Glasgow Museums

This is an evaluation report of Glasgow Museums’ community curated Curious Exhibition. Based in St Mungo Museum in Glasgow, the Curious Project was an innovative project designed to support and celebrate the London 2012 Olympic Games and prepare for the Glasgow 2014 Commonwealth Games by creating intercultural dialogue and developing a legacy of increased understanding ... Read more

Published: 2013 | Resource type: Research

DIY evaluation and research

Helpful advice, resources and pointers for those who a) haven’t got budget to buy in research or evaluation support, b) haven’t any in-house experts or c) haven’t a clue where to start!

Published: 2013 | Resource type: Guide/tools

A guide to commissioning market research

A straightforward guide with information and tips to help you make the most of working with external research suppliers, from making the decision to outsource through to closing the project. This guide, by market research consultants Ruthless Research, is designed to help charities and other not-for-profit organisations to commission and manage external research and evaluation ... Read more

Published: 2013 | Resource type: Guide/tools

Should you change your questionnaire between waves of a survey?

In this short article, Ruth Stevenson of Ruthless Research considers whether it is ever acceptable to break the ‘golden rule’ of questionnaire consistency when designing tracking surveys.

Published: 2013 | Resource type: article

Size isn’t everything: designing a questionnaire

Many arts and cultural organisations utilise research and evaluation to enable them to make evidence-based decisions, and this often includes the use of audience or member surveys, or feedback forms, to gather information. In this short article, research consultant Ruth Stevenson discusses the merits of carefully designed, concise questionnaires and the benefits for the researcher and ... Read more

Published: 2013 | Resource type: article