Thinking BIG worksheet 11: planning to sell the plan
A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.
Worksheet set 11
Planning to sell the plan
Please consider and record which of the approaches coming from Nigel Piercy’s ‘parcel and wall’ model you feel offers the best potential of success when it comes to persuading your organisation, colleagues, co-workers and wider stakeholders to accept and adopt the strategic marketing plan.