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Marketing Campaign Plan template

This Marketing Campaign Plan template has been kindly shared by an AMA member and provides a step-by-step guide to planning a typical marketing campaign. It covers a range of tools for your marketing plan. It is a sample plan and aims to help you develop your own marketing campaign plan.


Published: 2019 | Resource type: Guide/tools

hand holding pocket watch

Balancing long and short term marketing planning

This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.


Published: 2013 | Resource type: article

The Audience Agency

How to develop a research plan

An introductory step by step guideline on the marketing research planning process, aimed at those working in arts organisations who have little experience of conducting market research. 


Published: 2012 | Resource type: Guide/tools

This Way Up

This Way Up – a guide to arts marketing planning

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.


Published: 2007 | Resource type: Guide/tools

The Building Blocks of Marketing Planning Front Cover

Marketing planning

A guide to marketing planning with a focus on relationship marketing rather than marketing for ‘quick wins’. 


Published: 2012 | Resource type: Guide/tools

Thinking Big logo

Thinking BIG! A guide to strategic marketing planning

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.


Published: 2010 | Resource type: Guide/tools

Thinking Big logo

Thinking BIG worksheet 11: planning to sell the plan

A practical worksheet for use with the Thinking BIG! resource to help you get buy-in for your marketing plan from colleagues.


Published: 2010 | Resource type: Guide/tools