The Musician as Fundraiser
A series of video case studies exploring the role of musicians as fundraisers.
As part of the Arts Fundraising & Philanthropy programme, the Association of British Orchestras has been working with the Musicians’ Union on a new initiative focusing on the contribution that musicians can make to an arts organisation’s fundraising efforts.
While there are excellent examples in theatre, opera and dance of actors, singers and dancers taking part in fundraising events, this is not always the case with orchestras. This project aims to enable orchestras to achieve a step-change in their fundraising through engaging all those with a stake in the continued success of their organisation.
Led by experienced fundraising consultant Sarah Gee, the programme has scoped how musicians are currently contributing to fundraising activities. These video case studies share four orchestras' stories about how musicians are contributing to their fundraising activity.