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Digital fundraising ― getting started

In this Digital Heritage Lab webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.


Published: 2021 | Resource type: Webinars and films

How online events had a positive impact on audience engagement and donations for a small heritage organisation

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when David Johnson talked to Celia Gilbert from The Rose Playhouse in Southwark, London about the positive impact this small heritage organisation experienced since moving its events online.


Published: 2021 | Resource type: Case studies

A sad child refugee surrounded by images of a battlefield

5 simple steps to increase online donations through storytelling

Content marketing expert and guest blogger for DonorBox, Michael Doer sets out five simple steps to increase online donations using storytelling.


Published: 2021 | Resource type: Article

Illustration of a hand holding a smart phone scanning a QR code

How charities can use QR codes for fundraising

Freelance writer Chloe Green explains how QR codes and the rise of ‘scan to give’ campaigns have given charities new, convenient ways to fundraise and promote their cause.


Published: 2021 | Resource type: Article

Dealing with crisis: creativity and resilience of arts and cultural fundraisers during Covid-19

Research from the Chartered Institute of Fundraising’s Cultural Sector Network, RAISE: Arts, Culture & Heritage, The University of Sheffield’s Management School and the University of Kent highlights how arts and cultural fundraisers were impacted by and managed the Covid-19 pandemic in 2020.


Published: 2021 | Resource type: Research

Using data to inform your fundraising

Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how ... Read more


Published: 2021 | Resource type: Webinars and films

Telling your story effectively — the Case for Support

Storytelling is an essential part of all fundraising.  You need to tell people why your cause is important, what differentiates it from others and what you need funding for.  Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for ... Read more


Published: 2021 | Resource type: Webinars and films

Hands putting coins in piggy bank

Covid-19 and Philanthropy – Giving in 2020.

A new study of performing arts organisations in the U.S., Canada and the U.K. by TRG Arts and U.K. arts data specialists Purple Seven shows a decline in philanthropic revenue in 2020 on both sides of the Atlantic. David Brownlee and Eric Nelson examine the findings.


Published: 2021 | Resource type: Research

Hands putting coins in piggy bank

Connecting worlds – the challenge for philanthropy in the arts

In this opinion piece by Morris Hargreaves McIntyre they highlight a pattern in how potential supporters, particularly the next generation, see cultural organisations within the wider charitable landscape.


Published: 2021 | Resource type: Article

Why is it so important that your data looks good?

Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM highlights three simple spreadsheet tricks that can help you get your data tidy. Plus best practices to help you create a data legacy for fundraising in your organisation.


Published: 2021 | Resource type: Guide/tools

Paperwork and hands on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. There is a digital tablet and laptop on the table

Data visualisation: what a wonderful world it could be

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.


Published: 2021 | Resource type: Article

Now, new and next front cover

Now, New and Next for cultural fundraisers. What next?

The sixth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on the future of fundraising, marketing and audience strategies. A range of expert voices offer their insight and expertise across some of the key fundraising and philanthropy topics of the moment.


Published: 2021 | Resource type: Essential reads

A woman sits alone on a wooden bench staring at a large painting

Reopening museums and attractions

This Playbook by Cuseum is the culmination of hundreds of hours of research, real-world experience, and conversations with museum professionals around the world.


Published: 2021 | Resource type: Guide/tools

Man holding a mobile phone looking at digital membership

Webinar: Membership predictions, priorities and problem-solving

A webinar by Cuseum as part of their Membership Mondays series. What will membership look like in 2021? From navigating digital priorities, recapturing lapsed members from COVID-19, devoting new resources towards diversity & inclusion, finding an equilibrium between virtual and in-person engagement, to implementing new membership models, membership departments are working hard to create roadmaps ... Read more


Published: 2021 | Resource type: Webinars and films

Post-its on a whiteboard for planning.

Effective fundraising strategy

This Digital Heritage Lab webinar recording will equip you with the necessary skills to start developing an effective fundraising strategy for your organisation. Michelle Wright explains how to create the right fundraising strategy for you, looking at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set ... Read more


Published: 2020 | Resource type: Webinars and films

Open laptop with user looking at screen.

Creating online content for fundraising

As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, ... Read more


Published: 2020 | Resource type: Webinars and films

Two people in an office space looking at a laptop.

Digital skills for fundraising

Digital skills for fundraising have become even more important for all organisations. In this Digital Heritage Lab webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on in 2021. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and ... Read more


Published: 2020 | Resource type: Webinars and films

eCommerce: Getting started

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; ... Read more


Published: 2020 | Resource type: Webinars and films

Georgia Rivers: Marketing beyond your core audience

How do you sell a product few people have heard of, many don’t think they need, and that costs a lot? What happens when your core audience is shrinking and lots of your content is available for free online? Where do you look for new audiences… and how would they find you? Opera Australia‘s Sales ... Read more


Published: 2020 | Resource type: Guide/tools

Hands putting coins in piggy bank

Introduction to crowdfunding

In the first of a series of three articles crowdfunding specialist Jo Breeze takes us through the main platforms and how to get it right first time.


Published: 2020 | Resource type: Research