Gathering and analysing data can sometimes feel like an intimidating and time-consuming task. It is, however, a crucial part of creating a successful fundraising strategy. In this Digital Heritage Lab webinar recording, Pumulo Banda and Róisín McGovern from Lightful provide an understanding of what data-informed fundraising is ― what data you should be collecting and how ... Read more

Storytelling is an essential part of all fundraising.  You need to tell people why your cause is important, what differentiates it from others and what you need funding for.  Language, tone, audience and many other factors can affect the impact your story tells. In this Digital Heritage Lab webinar recording, Helen Jenkins explains the structure for ... Read more

A new study of performing arts organisations in the U.S., Canada and the U.K. by TRG Arts and U.K. arts data specialists Purple Seven shows a decline in philanthropic revenue in 2020 on both sides of the Atlantic. David Brownlee and Eric Nelson examine the findings.

In this opinion piece by Morris Hargreaves McIntyre they highlight a pattern in how potential supporters, particularly the next generation, see cultural organisations within the wider charitable landscape.

Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM highlights three simple spreadsheet tricks that can help you get your data tidy. Plus best practices to help you create a data legacy for fundraising in your organisation.

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.

The sixth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on the future of fundraising, marketing and audience strategies. A range of expert voices offer their insight and expertise across some of the key fundraising and philanthropy topics of the moment.

This Playbook by Cuseum is the culmination of hundreds of hours of research, real-world experience, and conversations with museum professionals around the world.

A webinar by Cuseum as part of their Membership Mondays series. What will membership look like in 2021? From navigating digital priorities, recapturing lapsed members from COVID-19, devoting new resources towards diversity & inclusion, finding an equilibrium between virtual and in-person engagement, to implementing new membership models, membership departments are working hard to create roadmaps ... Read more

This Digital Heritage Lab webinar recording will equip you with the necessary skills to start developing an effective fundraising strategy for your organisation. Michelle Wright explains how to create the right fundraising strategy for you, looking at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set ... Read more

As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, ... Read more

Digital skills for fundraising have become even more important for all organisations. In this Digital Heritage Lab webinar recording Howard Lake provides practical ideas on what digital fundraising approaches and priorities to focus on in 2021. He highlights which skills will support digital fundraising in this digitally-led period — from data, social media marketing, and ... Read more

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; ... Read more

How do you sell a product few people have heard of, many don’t think they need, and that costs a lot? What happens when your core audience is shrinking and lots of your content is available for free online? Where do you look for new audiences… and how would they find you? Opera Australia‘s Sales ... Read more

In the first of a series of three articles crowdfunding specialist Jo Breeze takes us through the main platforms and how to get it right first time.

In this comprehensive webinar, Lucy Costello, Head of Marketing, Ticketsolve takes us through how we can change our objectives towards online fundraising and implement sensitive and meaningful online donation campaigns. Part of the Ticketing Professionals Conference (TPC) webinar series.

Lucy Costello, Head of Marketing at Ticketsolve tells us its time to think like a consumer not a fundraiser.

Ticketsolve provides a wealth of examples of how cultural organisations are taking new, creative approaches to engage with their audiences during lockdown.

To help fundraisers in this hugely challenging time, The Institute of Fundraising has worked closely with THINK Consulting Solutions to put together an important new resource. From Response to Recovery: Fundraising strategy and Covid-19 takes you through the key strategic questions and issues which face so many charities, providing you with tips, insight, and ideas ... Read more

An updated step-by-step guide and policy template by Arts Fundraising & Philanthropy to support organisations to create their own ethical fundraising policies.