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Financial sustainability report cover

Financial sustainability: setting the right direction

Data insight and strategy agency MyCake assesses the journeys of organisations participating on the Heritage Compass programme. The report uses data to help us reflect upon the financial sustainability of heritage organisations. A useful report to check how your organisation compares against the published benchmarks.


Published: 2023 | Resource type: Research

Working together to increase revenue

Maximise every income stream with a collaborative approach to audience experience in the arts. This new ebook by Spektrix, Working Together to Increase Revenue, gives expert advice on uniting marketing, box office and fundraising teams to maximise revenue and support data-led strategy.


Published: 2023 | Resource type: Guide/tools

Front cover of A guide to growing your Heritage organisation's income

A guide to growing your Heritage Organisation’s income

This practical guide highlights routes to consider for teams that want to see their heritage organisation expand its reach. For those not yet ready to grow their organisation, the benchmarks in this report can help you compare your income streams to similar-sized organisations. A MyCake and Cause4 guide for Heritage Compass.


Published: 2023 | Resource type: Guide/tools

A white cockapoo dog with soulfuleyes holding a single long stemmed red rose in his mouth.

Stateside View: How community-centric fundraising made me a better fundraiser

Carlos García León, Individual Giving Manager, Chicago Shakespeare Theater challenges us to re-examine traditional models of fundraising.  Part of Tessitura Network‘s learning series.


Published: 2023 | Resource type: Webinars and films

Pleasure, Connection and Purpose front cover (1)

How museums can leverage emotions to build greater public support

Commissioned by Art Fund and the Association of Independent Museums (AIM) this report identifies how emotions can drive public support for museums. It includes practical recommendations on creating a case for support and campaigns that resonate emotionally with the public.


Published: 2023 | Resource type: Research

fundraising benchmarking report front cover

Key Findings: Cause4 Arts and Culture Fundraising Benchmark

Published in Autumn 2022, key findings from Cause4‘s Arts and Culture Fundraising Benchmark (2021 release of 2019 data). The benchmarking data remains a valuable guide to understanding the pre-pandemic norm – a check against where your organisation could, or should, return to. Combined with more recent insights from other published sources, the benchmarks offer a ... Read more


Published: 2022 | Resource type: Research

Close up of a car exhaust spewing fumes into the air

Audience travel and carbon offset

Caroline Aston, the Audience Insight Manager at Chichester Festival Theatre takes us through their work to reduce their carbon footprint and engage their audiences in the process.


Published: 2022 | Resource type: Case studies

Hands covered in different coloured powder paint.

Video: Increasing philanthropic support with an authentic approach to diversity, equality, access and inclusion (DEAI)

Donors are looking for transparency, accountability and tangible commitments to diversity, inclusion and anti-racism. Tarsha Whitaker Calloway, Vice President, Philanthropy, Tessitura Network chairs a lively online panel discussing examples of successful and authentic approaches.


Published: 2022 | Resource type: Webinars and films

Head and shoulders of a womanwith hand up holding a pen. Her face is covered in symbols.

Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA ... Read more


Published: 2022 | Resource type: Guide/tools

Research front cover

Looking Ahead: Museum Directors Research

While the pandemic crisis has eased and there is evidence of a rebound, the operating environment remains challenging for the museum sector. Art Fund draws key insights from their latest research. (May 2022) Art Fund is a Pioneer Sponsor of A New Adventure, AMA Conference 2022.


Published: 2022 | Resource type: Research

Exceeding Customer Expectations Front Cover

Increasing audience efficiencies and exceeding expectations

How Komedia Bath are increasing efficiencies and enhancing customer experience through mobile scanning, e-ticketing, and the Ticketsolve Check-In App. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA Conference 2022


Published: 2022 | Resource type: Case studies

hundreds of locks some with messages on.

Let’s talk Loyalty Toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to evaluate loyalty, gather data on your audience’s loyalty and rate your own loyalty score.


Published: 2022 | Resource type: Guide/tools

A woman holds a large open book on her lap

The Power of Storytelling

Two audio case studies by The Audience Agency on the power of storytelling. In the first Richard Leeming talks to Dave Howard of Bespoken Media and Vic Turnbull from Mic Media about how they work with clients to make podcasts that tell powerful stories. In the second he talks strategy, specificity, and scalability with the ... Read more


Published: 2022 | Resource type: Podcasts

A man in a suit leans back with fingers spread and mouth open.

Case study: Apples and Snakes – developing audiences for the future

Janet Alderman, Digital and Marketing Manager at the spoken word trailblazers Apples and Snakes shares how they developed new frameworks and audience plans as part of their time on the change management programme, Shared Ambition.


Published: 2022 | Resource type: Case studies

Front cover of the environmental agenda issue with a blazing hotsun

Now, New and Next: Fundraising philanthropy and the environmental agenda

The Spring 2022 edition of Now, New and Next from Arts Fundraising & Philanthropy explores fundraising philanthropy and the environmental agenda. Trends, statistics and expertise for arts, heritage and cultural fundraisers.


Published: 2022 | Resource type: Article

Case study: Learning to pivot and finding new ways to engage with communities

Rob Lawson, Press Officer at The Cultural Spring takes us through how their team quickly pivoted their methods of delivery in response to Covid-19. Find out how they contributed to the improved wellbeing of participants, enhanced connections and also supported local artists and creative practitioners.  


Published: 2022 | Resource type: Case studies

Focus on Community case study cover with entrance to Farnham Maltings

Farnham Maltings Case Study: focus on community

How Farnham Maltings put the community at the heart of everything they do from fundraising campaigns to building an organisational mission. A case study by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales 2022  


Published: 2022 | Resource type: Case studies

A man stands at dusk in a graveyard.

Income generation from using your site as a filming location

Faye Edwards, Cause4 Programmes Associate asks who really benefits when heritage sites become filming locations? Full of advice and tips about how this income stream fits into a wider income generation plan.


Published: 2021 | Resource type: Article

Digital fundraising ― getting started

In this Digital Heritage Lab webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.


Published: 2021 | Resource type: Webinars and films

The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’.

How online events had a positive impact on audience engagement and donations for a small heritage organisation

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when David Johnson talked to Celia Gilbert from The Rose Playhouse in Southwark, London about the positive impact this small heritage organisation experienced since moving its events online.


Published: 2021 | Resource type: Case studies