How to develop corporate partnerships

How to develop corporate partnerships



Corporate fundraising is not easy. It takes patience and time to turn a corporate prospect into a long-term, sustainable partner. This guide by the NCVO explains how developing corporate partnerships takes preparation and the right approach. It involves making contact with the right people inside the company who can help and then making an excellent ‘sell’ on why your organisation and their company are a good ‘fit’.

So now that you have thought about your own organisation, start thinking about your prospective corporate partner.

  • What is their core business?
  • What is their vision?
  • What is their brand?
  • What values do your charity and your prospective corporate partner share?
  • How big are they?
  • Who are their customers?
  • Do they support a charity already? If so, who?
  • Who are their customers?
  • Who are the decision makers within the company?

How will your proposal improve the profile of your prospective corporate partner?

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Cultivation Fundraising
Resource type: Guide/tools | Published: 2014