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CultureHive > Guide/Toolkit > Cultivation and Stewardship (training video)
25th July 2016 Sara Lock

Cultivation and Stewardship (training video)

By: Laura Greenfield


In these videos Laura Greenfield details the stages you need to go through to successfully ask for donations and reach your fundraising targets. Cultivation: a process to help identify and look after prospects from initial contact through to making a gift. Stewardship: after people have made a gift it’s crucial that you thank and look after them.

Part one: Fundraising objectives and targets
— 3 minutes 30 seconds

Part two: Cultivation: the seven steps
— 7 minutes 30 seconds

Part three: Stewardship
— 2 minutes 30 seconds

Part four: Adapting cultivation and stewardship tools
— 4 minutes

Part five: Monitoring and Return on Investment
— 3 minutes

| Published:2016

Smart tags: donor stewardship cultivation fundraising

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