Futuristic glowing brain connected to email, social media and idea icons representing AI tools used in modern marketing.
Online training

Essentials of AI for Marketing

A 9-week course for arts marketers to understand how to use AI safely, ethically and responsibly. Starts from 29 March.

Secure your place
Booking closes 18 March

How to create a digital marketing plan

How to create a digital marketing plan

By Vicki Allpress Hill

SUMMARY

This one-page guide visually outlines the steps to take when creating a digital marketing plan. From SWOT analyses through to measuring success, each step of the framework recommends different actions to take. Ultimately once you've worked through the different stages you'll have the beginnings of a digital marketing plan in place.

Resource type: Guide/tools | Published: 2013