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The Space’s Online Audience Toolkit

The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – ... Read more


Published: 2019 | Resource type: Guide/tools

Digital Campaign Playbook

If you want to run a content campaign, this campaign playbook is a must read planning resource. The Space asked digital campaign specialists Brilliant Noise to share their top tips for navigating the world of online campaign planning.


Published: 2019 | Resource type: Guide/tools

Behind the Scenes: Dorset Moon – one small step to giant success

In the final of three blogs looking behind the scenes at a major project across Dorset, arts marketer, Director of storytelling agency, Storiie and AMA member Laura Mulheron takes us through the final phase of Dorset Moon featuring Luke Jerram’s Museum of the Moon.


Published: 2019 | Resource type: Article

Digital Marketing Academy report

Discover more about Digital Marketing Academy 1.0. This report includes an overview of the programme, case studies from three of the Fellows, details of the experiments that took place and the impact they had on their organisations.


Published: 2015 | Resource type: Case studies

Hallam Internet Digital Marketing Map

Ways to approach digital marketing

Digital tactics replace stations and channels replace lines in this digital marketing plan inspired by the iconic London Underground Tube map. From social media and CRM through to analytics and email marketing, this map presents an overview of the digital opportunities available to cultural marketers.


Published: 2013 | Resource type: Guide/tools

Developing a Digital Marketing Strategy Cover

Developing a digital marketing strategy

Gain an overview of the steps needed to develop a digital marketing strategy. This guide will show you how to position your digital strategy and develop a planning framework.


Published: 2010 | Resource type: Guide/tools

How to create a digital marketing plan

This one-page guide visually outlines the steps to take when creating a digital marketing plan. From SWOT analyses through to measuring success, each step of the framework recommends different actions to take. Ultimately once you’ve worked through the different stages you’ll have the beginnings of a digital marketing plan in place.


Published: 2011 | Resource type: Guide/tools

AMA logo

A framework for your digital marketing strategy

Learn which social media techniques, sites and tools are appropriate for your organisation in this transcript of Susan Hallam’s session at Digital Marketing Day 2009.


Published: 2009 | Resource type: Guide/tools