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A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.

Published: 2023 | Resource type: Article

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Impact strategy: theory of change guide and template

A theory of change (also known as a logic model) is the backbone for the strategy of any organisation. A comprehensive guide and template by Arts & Culture Finance by nesta.

Published: 2023 | Resource type: Guide/tools

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Developing a strategy for inclusion, diversity and equality

Historic England believes that the historic environment in England should be accessible and relevant to everyone who lives and visits there, whatever their socio-economic background, race, religion, sexuality, gender, disability, or health.  A useful guide on how to develop a strategy for inclusion, diversity and equality.

Published: 2023 | Resource type: Guide/tools

Four people in an airport lounge. A row of seats set back to back. A woman leans over to talk to a man. Both are wearing airport uniforms. A huge yellow, rubber duck on a seat next to the man who has his arms folded and legs crossed.

Stateside View: Make your DEI commitments mean more

Daniel Acosta, Advertising and Sales Manager at The Dallas Opera, and Andrea Cuevas, Director of Marketing and Communications at Hartford Stage give insight and advice on how marketers can activate their organisation’s diversity and inclusion goals. A Tessitura Network resource.

Published: 2023 | Resource type: Article

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Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA ... Read more

Published: 2022 | Resource type: Guide/tools

Getting started with objectives and key results

Applying objectives and key results (OKRs) across your organisation can help your team reach its full potential. A practical guide by the ticketing and box office software provider Ticketsolve to support their sponsorship of the Small Scale Development Programme: Wales.

Published: 2021 | Resource type: Guide/tools

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Build a high performing email marketing funnel in 6 steps

Email marketing is a reliable lead generation and conversion tool, according to most successful marketers. However, without a proper strategy and smooth automation, your email marketing can’t produce your desired results. That’s where email marketing funnels come into play. Raj Marwal an Inbound Marketing Specialist at Branticles explains what they are and why we need to ... Read more

Published: 2021 | Resource type: Guide/tools

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Fundraising response to Covid-19: From Response to Recovery

To help fundraisers in this hugely challenging time, The Institute of Fundraising has worked closely with THINK Consulting Solutions to put together an important new resource. From Response to Recovery: Fundraising strategy and Covid-19 takes you through the key strategic questions and issues which face so many charities, providing you with tips, insight, and ideas ... Read more

Published: 2020 | Resource type: Guide/tools

Remaining Positive and Resilient – time to pivot

Throughout April and May 2020 Adam Gallacher, Ambitious 4 Growth delivered a series of free AMA webinars  encouraging cultural organisations to stay positive and resilient throughout the Covid-19 pandemic. Here he sums up the series and tells us now is the time to shake-up tradition, test and explore, reform and respond.

Published: 2020 | Resource type: Article

Culture in Lockdown. Part 1: We can do digital, can we do strategy?

In this first of three Think Pieces, Andrew McIntyre, Morris Hargreaves McIntyre (MHM) argues  that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-Covid organisations far more audience-focused.

Published: 2020 | Resource type: Article

Let’s Create: Arts Council England strategy 2020-2030

Let’s Create: Arts Council England (ACE) strategy 2020 – 2030 sets out the change they want to achieve together over the next decade. It will help put in place conditions that enable creative practitioners, cultural organisations and their workforces to respond nimbly and effectively to what lies ahead, and to shape it for the better. And for Arts Council England, it will determine ... Read more

Published: 2020 | Resource type: Research

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What is Resilience Anyway?

A comprehensive report covering key areas of what makes an arts or cultural organisation resilience. Research conducted by Golant Media Ventures and The Audience Agency. Commissioned by Arts Council England.

Published: 2018 | Resource type: Research

Shakespeare’s Globe – the journey towards a CRM strategy

Follow the journey of Shakespeare’s Globe as they put in place a comprehensive CRM strategy. This in-depth article gives you useful pointers to powering up CRM within your organisation (whatever its size) and a framework that you can use for your own projects to make a business case for change.

Published: 2018 | Resource type: article

GDPR – what is it and where to start

By now, you may have heard that GDPR is on the way, and have the nagging feeling that you probably should do something about it… Audience development agency Thrive share their quick and easy guide to what you need to know to get started.

Published: 2018 | Resource type: Guide/tools

Ethical Fundraising Policy Template

Arts Fundraising and Philanthropy have drafted a best practice Ethical Fundraising Policy Template. A perfect tool to help you design your fundraising policy or check that the one you have is ethical.

Published: 2017 | Resource type: Guide/tools

Knowing and Growing Your Audience

Knowing and Growing your Audience is a new Prosper resource from Julie Aldridge helping you to develop a practical and strategic approach to audience development. The guide was adapted from a Prosper webinar delivered as part of Creative United’s Prosper programme.

Published: 2018 | Resource type: Guide/tools

Choreographing your fundraising strategy

In this article, Fern Potter likens fundraising to choreographing a dance – starting with a clear vision that is developed into a strategy that can be used to achieve your organisation’s fundraising goals. A good fundraising strategy can help fundraisers overcome the fear of asking people for money.  

Published: 2015 | Resource type: article

Preparing for a meeting with a potential corporate partner

Preparing for a meeting with a potential corporate partner

This guide provides useful advice on how to prepare for a meeting with a potential corporate partner to ensure your ‘ask’ is presented in a way that complements your potential partner’s business activities.

Published: 2015 | Resource type: Guide/tools

Creating ethical guidelines for fundraising

Creating ethical guidelines for fundraising

This guide provides useful advice on how to set up ethical guidelines to ensure that trustees, staff and any potential commercial partners share a common understanding of your organisation’s ethical values.

Published: 2015 | Resource type: Guide/tools

How to develop a fundraising strategy

How to develop a fundraising strategy

This guide will take you through the seven key steps in the fundraising strategy cycle and provide you with the essential ingredients of a good fundraising strategy.

Published: 2015 | Resource type: Guide/tools