AMA Conference 2020

How to create a digital marketing plan

How to create a digital marketing plan

By Vicki Allpress Hill

SUMMARY

This one-page guide visually outlines the steps to take when creating a digital marketing plan. From SWOT analyses through to measuring success, each step of the framework recommends different actions to take. Ultimately once you've worked through the different stages you'll have the beginnings of a digital marketing plan in place.

Resource type: Guide/tools | Published: 2013