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Heritage Open Days at Hereford Cathedral Sept 2020

Digital audience engagement during a heritage project … and a pandemic

In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study,  Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including ... Read more


Published: 2021 | Resource type: Case studies

Braille reader for computer

Accessible websites and delivery — getting started

Your website is the shop window to your organisation and its accessibility and usability is critical to the offering of inclusive content. Accessible websites are a critical tool in attracting and retaining visitors and audiences. They are an essential part of building an inclusive reputation and a valuable addition in supporting the profile of your ... Read more


Published: 2020 | Resource type: Webinars and films

Post-its on a whiteboard for planning.

Effective fundraising strategy

This Digital Heritage Lab webinar recording will equip you with the necessary skills to start developing an effective fundraising strategy for your organisation. Michelle Wright explains how to create the right fundraising strategy for you, looking at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set ... Read more


Published: 2020 | Resource type: Webinars and films

Open laptop with user looking at screen.

Creating online content for fundraising

As people rapidly scroll down their screens, how do you attract attention for your fundraising ask and then convince enough people to respond and give? In this webinar recording Howard Lake shares practical tips on the kind of content that charities and arts organisations have achieved success with and what others can try on web, ... Read more


Published: 2020 | Resource type: Webinars and films

Person sitting in a theatre auditorium with laptop open

Digital Audience Development

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Chris Unitt looks at the digital aspects of audience development and the development of digital audiences.


Published: 2020 | Resource type: Webinars and films

eCommerce: Getting started

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; ... Read more


Published: 2020 | Resource type: Webinars and films

Neon Open Sign

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.


Published: 2020 | Resource type: Guide/tools

Woman Wearing VR headset in art gellery

Virtual Fundraising 101

A useful eBook created by Blackbaud to support organisations as they move to virtual fundraising during the Coronavirus pandemic.


Published: 2020 | Resource type: Guide/tools

Group of balloons with smiley faces

Engaging new audiences and building resilience during a pandemic

Arts Fundraising & Philanthropy Fellow and Back to Ours Producer Nesta Nelson takes a deep dive into how they’ve started engaging new and exiting audiences digitally throughout the Coronavirus pandemic.


Published: 2020 | Resource type: Research

Woman putting coin in the jar with plants

Fundraising response to Covid-19: From Response to Recovery

To help fundraisers in this hugely challenging time, The Institute of Fundraising has worked closely with THINK Consulting Solutions to put together an important new resource. From Response to Recovery: Fundraising strategy and Covid-19 takes you through the key strategic questions and issues which face so many charities, providing you with tips, insight, and ideas ... Read more


Published: 2020 | Resource type: Guide/tools

View of a theatre during an opera

The ultimate guide to surviving and thriving as a cultural organisation in the 21st century

Like so many industries, arts and cultural organisations are experiencing a rapid digital transformation. Consumer expectations are changing quickly – it is no longer a novelty to have an app or to incorporate technology as part of the in-person experience. Plus, amidst the COVID-19 (coronavirus) situation, many organisations are shifting their operations online. Produced by ... Read more


Published: 2020 | Resource type: Guide/tools

Filming Gear

How museums can generate revenue through digital content and virtual experiences

As museums look to generate revenue through virtual initiatives, Cuseum highlight six ideas to consider from online events to virtual membership. Tailored for museums across the US but useful wherever you work and whatever part of the sector.


Published: 2020 | Resource type: Research

Meeting taking place

Webinar: Improve Your Website – Top Ten Tips

HdK Associates explore how to improve your website with a range of tips and tools. With: Hans de Kretser, Director; Raffaele Malanga, Creative Director; Nick Hart, Project Manager and Sebastian Cater, Head of UK Theatre & Workforce Development.


Published: 2020 | Resource type: Article

Man in glasses talking on phone a while looking at charts and graphs

How to adapt your digital marketing strategy for Coronavirus

HdK Associates’ Digital Marketing Manager Phoebe Cleghorn shares their suggestions on how to regroup from Coronavirus and ensure that you’re still putting your best foot forward online.


Published: 2020 | Resource type: Research

Cultural Sector Fundraising and Covid-19: recognising the social value of culture

Dan Fletcher, Treasurer of the Institute of Fundraising‘s (IoF) Cultural Sector Network, says that the social value of culture is hugely significant – now more than ever – and in order to thrive in a post-coronavirus world, cultural organisations need to recognise the importance of digital.


Published: 2020 | Resource type: Article

Webinar: How Museums can experiment with social media during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As the coronavirus continues to prevent museums and cultural organisations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organisations are embracing the opportunity to ... Read more


Published: 2020 | Resource type: Guide/tools

Culture in Lockdown. Part 1: We can do digital, can we do strategy?

In this first of three think-pieces, Andrew McIntyre, Morris Hargreaves McIntyre (MHM) argues  that the phenomenal effort we’re all putting into giving audiences access to our digital content needs to be re-framed as a series of radical experiments that can make our post-Covid organisations far more audience-focused.


Published: 2020 | Resource type: Article

AI: A Museum Planning Toolkit

A comprehensive toolkit drawn from a series of workshops and events held by the Museums and AI Network. Authored by Dr Oonagh Murphy, Goldsmiths, University of London and Dr Elena Villaespesa, Pratt Institute 


Published: 2020 | Resource type: Guide/tools

Digital Culture 2019 Report

Digital Culture 2019 is a study on the impact and use of technology in the arts and culture sector, from Arts Council England and Nesta.  


Published: 2020 | Resource type: Research

Digital Culture Compass

The Digital Culture Compass helps cultural organisations approach, assess and improve their digital activities. The Digital Culture Compass was commissioned by Arts Council England and the National Lottery Heritage Fund as part of the UK Government’s Culture is Digital initiative.


Published: 2020 | Resource type: Guide/tools