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Brightly coloured fuzzy felt robot carrying a spanner looking down at an open felt laptop

AI Tools with Andrew Davis. Updated every month.

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.


Published: 2025 | Resource type: Guide/tools

Podcast Corner: marketing trends and predictions for 2025

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.


Published: 2025 | Resource type: Article

Exterior view of the impressive, white arched architecture of the entrance to Amare, The Hague.

From stage to screen: using digital to redefine storytelling

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.


Published: 2024 | Resource type: Article

Two pots of nailvarnish, one yellow, one purple. The varnish lies in puddles and merges together.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

A small car at the beginning of a winding road through a mountain landscape. Two legs wearing white sneakers stick out of the window.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

Bits of a Lego figure including head, body, arms and legs. Plus a Lego spanner.

Websites: Common user testing issues and how to fix them

To help you focus on tackling users’ primary frustrations, the digital agency and arts sector specialists Supercool have identified the top three most common issues that crop up during user testing. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 202 | Resource type: Article

A circuit board with the letters AI at the centre

Art Fund’s AI policy: why, how and what

Mike Keating, Art Fund’s Associate Director – Digital Experience, spoke at AMA’s Digital Marketing Day 2024 about how he and his team developed an AI Policy for their organisation. Mike takes us through his session slides about why they created the AI policy, how they did it, what they included and what they learned along ... Read more


Published: 2024 | Resource type: Guide/tools

Alex Gowan-Webster on stage in front of a large screen talking at AMA digital day 2024

Optimising your website for humans

It’s important to remember that digital platforms only exist to help us communicate with our audiences: human beings. A recap of the talk given by Alex Gowan-Webster, Head of Technology at Cog Design at AMA’s Digital Marketing Day, 2004, Being Human.


Published: 2024 | Resource type: Article

A plate of cherries of different sizes compared to a coin cent.

Benchmark Report: Cultural website performance

Substrakt have analysed the performance of the websites of 76 cultural organisations based in Europe and North America and summarised the key findings in this comprehensive report. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at large is ... Read more


Published: 2024 | Resource type: Research

Zosia Poulter speaking at Digital Works Conference. Behind her a screen: Thinking like a Publisher

Digital content: Less like marketing, more like journalism

Digital content in most arts organisations is primarily used as marketing. Its seen as a way to support transactional relationships – to ‘convert’ audiences in some way (usually to sell tickets or get people through doors). Zosia Poulter, Content Strategist at Substrakt tells us its time for a new approach.


Published: 2024 | Resource type: Article

Four people standing in a large exhibition space exploring an art installation.

Interview: How arts and culture organisations can prepare for AI

Chaptr founder Joe Perkins interviews AI expert Jocelyn Burnham, AI for Culture on how arts and culture organisations can embrace AI to stay ahead. Covering everything from enhancing visitor engagement to making cultural content more accessible, their conversation provides practical insights and strategies to help cultural organisations adapt to AI’s impact.


Published: 2024 | Resource type: Webinars and films

A digital art illustration of a cosmic heart shape floating in space. The heart appears to be made of nebulous clouds and cosmic matter, with colors transitioning from deep red and orange in the center to purple and turquoise blue on the edges. The heart contains glowing points of light like stars, and appears to have a crater or opening revealing a bright, fiery core. The background shows a dark space sky with distant stars and a pink-tinged horizon below. The overall effect is dreamlike and ethereal, combining space imagery with the symbolic shape of love.

Social Media: Is going viral a useful KPI?

As arts organisations navigate an ever-evolving social media landscape, the conversation around “going viral” needs to shift. With Facebook engagement declining, Instagram Reels rising, and platforms like Threads emerging, arts marketers must focus on sustainable strategies rather than viral moments. Florence Bell, Social Media and Digital Content Manager at the Young Vic, breaks down what’s ... Read more


Published: 2024 | Resource type: Case studies

A silhouette of a human head with a large white hand with a finger pointing to the forehead. Everything is linked with the digital marks of 1s and 0s.

Digital: How to get your GLAM organisation to invest in digital

Head of Digital Innovation at London Museum, Trish Thomas details how they made the case for investment in digital and how they brought their digital transformation plan together.


Published: 2024 | Resource type: Article

An arena full of fans. A projection of Taylor Swift looms over her tiny figure as she performs.

Social media: 5 tips digital marketers can learn from Taylor Swift’s strategy

Top digital agency HDK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.


Published: 2024 | Resource type: Guide/tools

Two stylised slices of watermelon against a cartoon blue sky with fluffy clouds.

Navigating Digital – how Art Fund developed a new strategic approach

Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.


Published: 2024 | Resource type: Case studies

A small toy robot

Automation without AI – a beginner’s guide

There are plenty of ways to automate without using AI. Andrew Ladd, Senior Product Strategist at Ten4Design, details some simple steps to gain efficiencies in your day-to-day work.


Published: 2024 | Resource type: Guide/tools

How to succeed in project management (when it’s not part of your job title)

Kate Mroczkowski, Strategy Director at the digital design agency Supercool discusses some of the trickier bits of managing a digital project – and what you can do to make it easier.


Published: 2024 | Resource type: Article

Looking down at a petri dish of alphabet spaghetti

Cultural Content: Personas and segmentation

Georgina Brooke, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.


Published: 2024 | Resource type: Guide/tools

An array of question marks. One is lit with a warm yellow glow.

Beyond page views – measure what matters with Google Analytics 4 (GA4)

A playback pack from Digital Culture Network following their session at AMA’s Digital Marketing Day 2023. Includes slides and templates plus an additional eight resources to help you maximize your use of Google Analytics 4 ( GA4 ).


Published: 2023 | Resource type: Guide/tools

Through one lens of an upturned pair of specs a whole city landscape emerges.

Next level digital marketing

A collection of resources from the industry-leading arts and culture CRM solution, Tessitura.  These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.


Published: 2023 | Resource type: Essential reads