Top digital agency HDK dissect how Taylor Swift has leveraged social media over two decades to build relationships with her dedicated audience.

Optimising your digital activity for effectiveness can be a huge challenge because there are so many different factors that affect success. Mike Keating from Art Fund and Substrakt’s Katie Moffat detail how Art Fund developed a more joined up, coherent approach to digital.

There are plenty of ways to automate without using AI. Andrew Ladd, Senior Product Strategist at Ten4Design, details some simple steps to gain efficiencies in your day-to-day work.

Kate Mroczkowski, Strategy Director at the digital design agency Supercool discusses some of the trickier bits of managing a digital project – and what you can do to make it easier.

Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.

A playback pack from Digital Culture Network following their session at AMA’s Digital Marketing Day 2023. Includes slides and templates plus an additional eight resources to help you maximize your use of Google Analytics 4 ( GA4 ).

A collection of resources from the industry-leading arts and culture CRM solution, Tessitura.  These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.

A selection of resources from the sponsors of AMA’s Digital Marketing Day 2023 – The Future is Here.  Without our sponsors this event would not have been possible and we are hugely grateful for their continued support. Dip into this great collection for some added inspiration and insight.

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.

Flo Carr, Associate Director, Indigo speaks to Tom Bilson, Head of Digital Media at The Courtauld about the Digitisation Volunteer Project – the largest and most diverse public inclusion project The Courtauld has ever run.

The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief.  Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught ... Read more

Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free ... Read more

When was the last time you examined the myriad journeys your customers take with your organisation? Erin Lively Koppel, Chief Strategy Officer at Tessitura Network outlines five key factors to guide your thoughts about customer interaction in a digital world.

A project planner and handbook to hep you develop your digitisation project idea into a comprehensive plan.  Produced by Dr Mathilde Pavis and Dr Andrea Wallace with Sarah Saunders for The National Lottery Heritage Fund.

The House of Lords Select Committee on Communications and Digital published its report A Creative Future on 27 January 2023. It sets out five priorities to ensure the UK’s creative sector can thrive in the face of possible disruption and displacement.

A review of the barriers museums face in their digital work – from content production to building new websites, from setting up interactives to fundraising online. An Art Fund report with the Museums Association, One Further and Cultural Associates, Oxford.

One of the main reasons a digital marketing strategy can help creative and cultural organisations and individuals is that simply having a strategy will increase your level of success, in whatever it is you set out to achieve. Ollie Couling, Tech Champion at Arts Council England’s Digital Culture Network explains why and how.

Written by Jasper Visser and Jim Richardson, The Digital Engagement Framework helps you design the strategies, processes and technologies you need to develop and sustain relationships with audiences. A powerful tool to consolidate, refresh and inspire your digital practice.

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research ... Read more