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Cultural Content: Personas and segmentation

Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.


Published: 2024 | Resource type: Guide/tools

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Beyond page views – measure what matters with Google Analytics 4 (GA4)

A playback pack from Digital Culture Network following their session at AMA’s Digital Marketing Day 2023. Includes slides and templates plus an additional eight resources to help you maximize your use of Google Analytics 4 ( GA4 ).


Published: 2023 | Resource type: Guide/tools

Through one lens of an upturned pair of specs a whole city landscape emerges.

Next level digital marketing

A collection of resources from the industry-leading arts and culture CRM solution, Tessitura.  These continue the discussion following their Next Level Marketing session at AMA’s Digital Marketing Day 2023. Insight and practical solutions on digital transformation, digital strategy and creating a data-driven culture.


Published: 2023 | Resource type: Essential reads

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AMA’s Digital Marketing Day 2023 Collection

A selection of resources from the sponsors of AMA’s Digital Marketing Day 2023 – The Future is Here.  Without our sponsors this event would not have been possible and we are hugely grateful for their continued support. Dip into this great collection for some added inspiration and insight.


Published: 2023 | Resource type: Guide/tools

A man bends on one knee. He bald head is covered with paint and he is wearing elaborate feathered clothes.

Empower the future with digital

Brighton-based digital marketing agency Grandad takes us through the importance of innovation and risk-taking to empower individual organisations and the sector.


Published: 2023 | Resource type: Article

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A digital marketing toolkit

Ticketsolve, the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations have brought together a collection of tools that can be used for inspiration, to save time, to boost activity and, bottom line, to supercharge your digital marketing activity.


Published: 2023 | Resource type: Guide/tools

Two volunteers pour over a manuscript at The Courtauld

Case study: The Courtauld’s digitisation volunteer project

Flo Carr, Associate Director, Indigo speaks to Tom Bilson, Head of Digital Media at The Courtauld about the Digitisation Volunteer Project – the largest and most diverse public inclusion project The Courtauld has ever run.


Published: 2023 | Resource type: Case studies

Red stage curtains with spotlight shining on a heart slashed into two parts. One part solid, one part disintegrating.

How to write the perfect web brief – arts and culture edition

The full-service, digital solutions provider Splitpixel takes us through the key elements that make the perfect web brief.  Based on over 15 years experience delivering websites for arts and cultural organisations of all sizes this guide and template helps ensure you get the site you need and want and reduces what can often be a fraught ... Read more


Published: 2023 | Resource type: Guide/tools

A slice of watermelon cut in the shape of a heart.

Audiences at the Heart: Supercool collection

Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free ... Read more


Published: 2023 | Resource type: Guide/tools

Hands painted with a map of the world against a sky of data

Audience behaviours are changing. Leveraging customer networks in a digital world.

When was the last time you examined the myriad journeys your customers take with your organisation? Erin Lively Koppel, Chief Strategy Officer at Tessitura Network outlines five key factors to guide your thoughts about customer interaction in a digital world.


Published: 2023 | Resource type: Article

Digitisation project planner, handbook and examples

A project planner and handbook to hep you develop your digitisation project idea into a comprehensive plan.  Produced by Dr Mathilde Pavis and Dr Andrea Wallace with Sarah Saunders for The National Lottery Heritage Fund.


Published: 2023 | Resource type: Guide/tools

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Five priorities for the creative industries

The House of Lords Select Committee on Communications and Digital published its report A Creative Future on 27 January 2023. It sets out five priorities to ensure the UK’s creative sector can thrive in the face of possible disruption and displacement.


Published: 2023 | Resource type: Research

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Digital Impact in Museums and Galleries

A review of the barriers museums face in their digital work – from content production to building new websites, from setting up interactives to fundraising online. An Art Fund report with the Museums Association, One Further and Cultural Associates, Oxford.


Published: 2023 | Resource type: Research

A screen displays the year 2023

5 reasons why you need a digital strategy in 2023

One of the main reasons a digital marketing strategy can help creative and cultural organisations and individuals is that simply having a strategy will increase your level of success, in whatever it is you set out to achieve. Ollie Couling, Tech Champion at Arts Council England’s Digital Culture Network explains why and how.


Published: 2022 | Resource type: Guide/tools

Digital Engagement Framework Book Cover

Digital Engagement Framework

Written by Jasper Visser and Jim Richardson, The Digital Engagement Framework helps you design the strategies, processes and technologies you need to develop and sustain relationships with audiences. A powerful tool to consolidate, refresh and inspire your digital practice.


Published: 2022 | Resource type: Guide/tools

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Fixing the digital divide: facts and stats

The 2021 update of Good Things Foundation‘s Digital Nation infographic gathers together the facts and stats about digital inclusion and exclusion in the UK. It uses new analysis of the latest Ofcom data by Prof. Simeon Yates alongside key sources such as Lloyds Bank UK Consumer Digital Index and Essential Digital Skills 2021, external research ... Read more


Published: 2022 | Resource type: Research

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The top 5 digital trends for 2022

Katie Moffat from Substrakt predicts the top five digital trends that will be in focus across 2022: sustainability, accessibility, maximising income, collaboration, digital experiences.


Published: 2022 | Resource type: Article

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Personality, purpose and heart: how your website can better reflect your brand. Part 1.

In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.


Published: 2021 | Resource type: Guide/tools

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Personality, purpose and heart: how your website can better reflect your brand. Part 2.

In this 2-parter, James Coleman from digital agency and arts sector specialists, Supercool, shares quick-wins, practical tips, and shining examples of organisations brilliantly adding personality, purpose and heart to their websites — without the need for a redesign.


Published: 2021 | Resource type: Guide/tools

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Introduction to digital production and streaming for live performance

Social Convention co-founders Natalie Hall and Cimeon Ellerton-Kay guide you through their hard-earned need-to-knows of streaming live performance.


Published: 2021 | Resource type: Guide/tools