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A black and white artistic photograph showing multiple bicycle wheels suspended in the air against a cloudy sky. The wheels are arranged in a chaotic, overlapping cluster, creating an abstract sculpture-like formation. Small decorative elements or lights appear to radiate from the wheels like spokes or stars. The composition creates a dreamlike, surreal effect with approximately 15-20 bicycle wheels of various sizes floating together

How to run a basic website carbon audit

Owen Matthews, Director at Ten4Design, shows us a quick, practical way to understand our website’s environmental impact using tools we already use every day.


Published: 2025 | Resource type: Guide/tools

Two glass jars full of pebbles

Productivity methods and tools that make space for creativity

Ticketsolve challenges the commonly held idea that productivity is about doing as much as possible in as little time as possible – and that as result, that it’s at odds with creativity. They say that instead, productivity is about making space for what matters most. Find out how they do it.  


Published: 2025 | Resource type: Guide/tools

A teenager look from a long balcony out at a colourful cityscape full of towering buildings.

Creative practice isn’t just for artists: it belongs in your marketing too

Digital marketing often leans on familiar, trusted formats. Templates that have worked before. Content structures that feel safe to stakeholders. Campaign plans that run on repeat. Digital marketing and web development agency HdK  go beyond the analytics and charts and help us unlock new, more creative, ways of working.


Published: 2025 | Resource type: Guide/tools

A wall covered in graffiti and the words Everyone is Welcome in capital letters.

CultureTalk: Why Arts Marketers Must Become Audience Champions featuring Katy Raines from Indigo

Indigo CEO Katy Raines reveals why 50% of first-time cultural visitors never return, how to move beyond demographics to understand real audience needs, and why arts marketers must become audience champions to transform their organisations. A CultureTalk interview from CultureSuite.  


Published: 2025 | Resource type: Podcasts

The YouTube play logo on a monitor in a darkened auditorium.

YouTube as a digital destination: what arts marketers are missing

What happens when a gallery treats YouTube not as a dumping ground for old talks or show trailers, but as a serious tool for international audience development? Georgina Brooke, Senior Content Strategist at One Further walks us through it. First published on the Cultural Content newsletter of digital specialists One Further.


Published: 2025 | Resource type: Guide/tools

AI generated imaged spelling 'artificial intelligence' on many rows.

AI policy: Cog Design

When is it appropriate to use Generative AI and Large Language Models? What are the ethical dimensions and how can we consider the contributory effects on the climate crisis? Cog Design have been thinking about this a lot and share their current policy. It’s definitely a work in progress says Cog Design’s Director, Michael Smith. 


Published: 2025 | Resource type: Article

A child sits at a cluttered table full of paints and brushes

A low-carbon approach to your work online

A downloadable resource developed by Art Fund, in partnership with digital agency Manifesto, to help museum professionals consider the environmental impact of their digital activities. Equally useful if you work outside the museum sector.


Published: 2025 | Resource type: Guide/tools

A drawing of a woman at the top of a ladder that is leaning against a giant lightbulb.

CultureTalk: Why digital projects fail and how to set them up as a success with Ash Mann

Digital strategist Ash Mann reveals the surprising reasons cultural organisations struggle with digital projects and offers practical frameworks for shifting from failure to meaningful success in this thought-provoking interview. A CultureTalk interview from CultureSuite.


Published: 2025 | Resource type: Webinars and films

colourful pieces of a jigsaw painted on a brick wall

Beyond the Promise: digital archetypes

Explore seven organisational digital archetypes drawn from real-world insights alongside analysis of existing evidence and research. This major report, Beyond the Promise by the Ash Mann agency is built to help leaders, funders and digital practitioners rethink how digital work happens.


Published: 2025 | Resource type: Guide/tools

Rows of people sat in a theatre auditorium

10 tips for how a digital project can lead to a big organisational change

Digital strategist Eva Lipárová takes us through ten quick tips for small to mid-sized organisations on how to build user-centric digital products that lead to lasting change. Part of Museums + Tech 2024 – Who is this for and why should they care? 


Published: 2025 | Resource type: Webinars and films

Substrakt Benchmark Cultural website performance 2025 Report front cover

Benchmark report: Cultural website performance (2025)

The second edition of Substrakt’s annual website benchmark report, analysing the website data of 87 cultural organisations across the UK, Europe and North America, from January to December 2024. Full of insights that help guide your thinking, priorities, and planning around your website, in addition to giving you a sense of what the sector at ... Read more


Published: 2025 | Resource type: Research

let's get real_ value_ report cover

Let’s Get Real: Value Report

Let’s Get Real: Value (LGR Value) focused on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement. This full report includes recommendations for those who want to grow their digital maturity and improve the value and impact of their digital activities.


Published: 2025 | Resource type: Evaluation reports

Brightly coloured fuzzy felt robot carrying a spanner looking down at an open felt laptop

AI Tools with Andrew Davis. Updated every month.

Every month our guest columnist and digital marketing maestro Andrew Davis shares three standout tools that are making waves in the AI world – tools designed to save you time, boost creativity and keep you ahead of the competition.


Published: 2025 | Resource type: Guide/tools

Podcast Corner: marketing trends and predictions for 2025

We’ve brought together an eclectic mix of our favourite marketing podcasts full of predictions of what’s in store for 2025. And to help with navigating the potential overwhelm of everything that’s being thrown our way we’ve added some go-to pods on health and wellbeing too.


Published: 2025 | Resource type: Article

Exterior view of the impressive, white arched architecture of the entrance to Amare, The Hague.

From stage to screen: using digital to redefine storytelling

How do you make centuries-old performances resonate in today’s digital world? To find out, Jocelyn Kotvis, Content Marketer at CultureSuite caught up with Henny van Haelen, Senior Online Marketer at The Hague’s leading performing arts centre, Amare.


Published: 2024 | Resource type: Article

Two pots of nailvarnish, one yellow, one purple. The varnish lies in puddles and merges together.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

A small car at the beginning of a winding road through a mountain landscape. Two legs wearing white sneakers stick out of the window.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

Bits of a Lego figure including head, body, arms and legs. Plus a Lego spanner.

Websites: Common user testing issues and how to fix them

To help you focus on tackling users’ primary frustrations, the digital agency and arts sector specialists Supercool have identified the top three most common issues that crop up during user testing. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 202 | Resource type: Article

A circuit board with the letters AI at the centre

Art Fund’s AI policy: why, how and what

Mike Keating, Art Fund’s Associate Director – Digital Experience, spoke at AMA’s Digital Marketing Day 2024 about how he and his team developed an AI Policy for their organisation. Mike takes us through his session slides about why they created the AI policy, how they did it, what they included and what they learned along ... Read more


Published: 2024 | Resource type: Guide/tools

Alex Gowan-Webster on stage in front of a large screen talking at AMA digital day 2024

Optimising your website for humans

It’s important to remember that digital platforms only exist to help us communicate with our audiences: human beings. A recap of the talk given by Alex Gowan-Webster, Head of Technology at Cog Design at AMA’s Digital Marketing Day, 2004, Being Human.


Published: 2024 | Resource type: Article