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The AMA MicroDigital Guide to developing personas of your ideal customer

Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Rosin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.


Published: 2021 | Resource type: Guide/tools

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The AMA MicroDigital Guide to writing a website brief

Brian Healy, Head of Agency at Un.titled shares his wealth of experience on what makes a great website brief. This template will guide you through the process. It’s not the definitive list of what you’ll need, but it’s a great starting point and will serve as food for thought.


Published: 2021 | Resource type: Guide/tools

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The AMA MicroDigital Guide to top digital tools and apps

A living guide to the the top digital tools and apps developed as part of the AMA‘s MicroDigital programme. If you use a tool or app to support your digital marketing and engagement that’s not in the Guide do let us know.


Published: 2021 | Resource type: Guide/tools

The AMA MicroDigital Guide to working with a digital agency

Whatever the digital capabilities you’re dreaming of – be it a new website, ad campaign, app, VR experience or anything else besides – there’s likely to be an abundance of agencies out there keen to deliver it for you. Marketing consultant Becca Pratt has pulled together six of the most important things to address before ... Read more


Published: 2021 | Resource type: Guide/tools

Digital fundraising ― getting started

In this Digital Heritage Lab webinar recording, Zoe Amar provides an introduction to digital fundraising. She looks at how to get started, how to improve your fundraising practice, tips for success, key pitfalls and how to measure success. This resource will give you the building blocks for digital fundraising.


Published: 2021 | Resource type: Webinars and films

How a local museum used data and insights to develop a focused digital content plan

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Trish Thomas spoke to Liz Taylor, Curator at Nuneaton Museum & Art Gallery, about how the museum has used data and insights on their audience and digital channels to develop a focused digital content plan to help them engage ... Read more


Published: 2021 | Resource type: Case studies

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Why you need a website redesign

Digital marketing specialist and freelance blogger Tomas McKannie looks into several main factors that point at website redesign as the solution for improving your website performance, engagement and sales.


Published: 2021 | Resource type: Article

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How digital has helped the delivery of a community project ― Skylark IX’s digital story

Constructed as a pleasure craft during the 1930s, Skylark IX was part of the world-famous armada of British ‘little ships’ used to bring back allied service people during the battle of Dunkirk in 1940. The Skylark IX Recovery Trust was formed in 2013 to rescue and restore Skylark IX and now works with a range ... Read more


Published: 2021 | Resource type: Case studies

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How charities can use QR codes for fundraising

Freelance writer Chloe Green explains how QR codes and the rise of ‘scan to give’ campaigns have given charities new, convenient ways to fundraise and promote their cause.


Published: 2021 | Resource type: Article

The Space: Digital Rights Toolkit

With an explosion of digital content this Digital Rights Tookit by The Space covers key areas you need to know. Including practical advice and shared experiences from leading producers as well as representatives from arts organisations who have recently navigated rights issues to get their content on TV and online.


Published: 2021 | Resource type: Guide/tools

A digital Autumn season with Opera North

When the second lockdown in England was announced and theatres had to close again, Opera North were determined not to let restrictions derail all their preparation and hard work for a second time. Ash Mann, Managing Director at Subtrakt reflects on the challenges this created and the lessons learnt.


Published: 2021 | Resource type: Case studies

Lessons learned after a year of doing digital

The digital agency Substrakt organised a roundtable to reflect on the different ways organisations have responded during the Covid-19 pandemic. They gathered a range of industry professionals from various organisations across the UK, USA and Canada to share their own experiences using digital in new ways, on the new ideas generated, and on the things ... Read more


Published: 2021 | Resource type: Case studies

Podcast: Julianne McGraw – taking Scotland’s digs digital

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Julianne McGraw, Communications Manger, Dig It! Scotland about taking Scotland’s digs digital and how they adapted their campaign strategy, including the web pages marketing, budget and social media activity to support archaeology groups across the country during lockdown.


Published: 2020 | Resource type: Podcasts

Podcast: Ron Evans – the pandemic as a catalyst for creativity

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Strategic Advisor Ron Evans about using the pandemic as a catalyst for creativity. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

How to create an effective website project plan

Nancy Harnett from the project management platform, Teamwork helps us navigate the key stages to create an effective website project plan.


Published: 2021 | Resource type: Guide/tools

From ideas to experiments #DigitalLab

Heather Kipling, Content Manager, Manchester International Festival explores the story arc model to focus her experiments during her Fellowship at the Digital Lab.


Published: 2020 | Resource type: Article

Webinar: What is the value of online cultural engagement?

What does meaningful digital engagement look like and does it change the way we value culture? What can we learn from organisations that have found different ways to engage with audiences and communities, and what is emerging research telling us about new ways of creating value?


Published: 2020 | Resource type: Webinars and films

Heritage Open Days at Hereford Cathedral Sept 2020

Digital audience engagement during a heritage project … and a pandemic

In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study,  Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including ... Read more


Published: 2021 | Resource type: Case studies

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Accessible websites and delivery — getting started

Your website is the shop window to your organisation and its accessibility and usability is critical to the offering of inclusive content. Accessible websites are a critical tool in attracting and retaining visitors and audiences. They are an essential part of building an inclusive reputation and a valuable addition in supporting the profile of your ... Read more


Published: 2020 | Resource type: Webinars and films

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Effective fundraising strategy

This Digital Heritage Lab webinar recording will equip you with the necessary skills to start developing an effective fundraising strategy for your organisation. Michelle Wright explains how to create the right fundraising strategy for you, looking at how to strategically utilise different income streams and diversify your income portfolio. You will learn how to set ... Read more


Published: 2020 | Resource type: Webinars and films