A guide to commissioning new research

A guide to commissioning new research

By The Audience Agency


There's a lot to consider when you invest in externally commissioned research. This useful guide provides a checklist of things to think about, including the different research methods open to you, their uses and limitations and the insight you can expect from primary research. You'll find examples of key considerations and challenges to take into account when commissioning new research, such as costs and timescales, sampling, reliability, statistical confidence and report assessment.

2.2 What is your starting point?

– What size is your audience?
– How much of your potential/capacity are you achieving?
– What kind of relationships do you have with your audience?
– What data do you have about your audience?
– Who uses that data and what do they do with it?
– Do you do any additional research or information about your audience?

Only conduct research where real outcomes and action are likely: there must be a real possibility of change
– Remember to involve key stakeholders: balance of internal and external input
– Need to ensure appropriate level of resources are available: time, cost, impact of doing it - allocation should be appropriate to size of problem/question (and organisation)

Resource type: Guide/tools | Published: 2013