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Impacts of Covid-19: a snapshot from the cultural sector

This article written in January 2021 shares findings from a national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector. Our initial case study interviews are offering a number of in-depth insights into cultural workers’ experiences during the pandemic and this article brings together ... Read more


Published: 2021 | Resource type: Research

Covid-19 Cultural Participation Monitor: December 2020

This report from The Audience Agency shares findings from a nationwide survey on the public’s views about participating in creative and cultural activities through the pandemic. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.


Published: 2020 | Resource type: Research

Empty theatre seats

The impact of Covid-19 on jobs in the cultural sector

This article written in December 2020 shares findings from a national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector. It looks at the impacts of the pandemic on employment in the cultural sector by analysing labour force data from the Office of National ... Read more


Published: 2020 | Resource type: Research

Older woman in hat dancing

Sharing learning: Aesop

In this series of learning case studies, cultural practitioners share their reflections and learning honestly, so others can learn from and build on their experience. In this example, Tim Joss from Aesop shares learning from the Dance to Health programme and the role research and evaluation played in the programme itself and the learning it ... Read more


Published: 2020 | Resource type: Case studies

Man on stage dancing and learning backwards

Policy review: social security for cultural practitioners

This policy review looks at social security support for cultural practitioners and how effective these schemes were during the Covid-19 pandemic. The review covers Austria, Finland, France, Germany, Spain, Canada and the United Kingdom and outlines different national approaches, emerging evidence and the need for further research in this area.


Published: 2020 | Resource type: Research

Family sitting together with masks watching an activity. Man filming it on his phone.

Policy review: cultural policy responses to Covid-19 in the UK

This policy review looks at governmental cultural policy responses to the Covid-19 pandemic across the UK and reflects on how these measures might shape the future of the cultural sector.


Published: 2020 | Resource type: Research

Members of an audience standing and looking forward

My essential reads: understanding audiences

When we think about audience research, are we hoping to engage people who are new to the arts, deepen the experience of those who already attend, or demonstrate the cultural value of live arts events? Stephanie Pitts shares four recommended reads to help deepen your understanding of audiences and audience research.


Published: 2020 | Resource type: Essential reads

Two women dancing look at each other hands raised

How to…broker a successful academic partnership

Are you interested in working with academics to create new knowledge and amplify understanding? This guide by Culture Forum North helps you consider the potential benefits of research partnerships with academics and suggests how to initiate and develop these relationships.      


Published: 2020 | Resource type: Guide/tools

Two women in a park drawing on a map on a table

How to… co-commission research

Have you ever wanted to do research but didn’t have either the resources or expertise to do it alone? If the answer is yes, this guide might be what you’re looking for.


Published: 2020 | Resource type: Guide/tools

Child looks at older woman, both doing crafts

My essential reads: cultural democracy

What is cultural democracy and how have ideas about cultural democracy – from the radical to the pragmatic – influenced policy and practise? David Stevenson shares seven recommended reads on cultural democracy and challenges you to think about how cultural participation is understood and supported in the UK.    


Published: 2020 | Resource type: Essential reads

Dancers on a stage performing

Webinar: international cultural policy responses to Covid-19

How are different countries around the world responding to the impact of Covid-19 on the cultural sector? Hear about different policy interventions to Covid-19 and explore how cultural policy might be reshaped and reimagined in the future.


Published: 2020 | Resource type: Webinars and films

Small boy singing down microphone

My essential reads: value(s) in cultural participation

Are you thinking about participation and the different values we all bring to our experience of culture? Here are six recommended reads that will help you explore the different meanings people give to ‘participation’ and how this affects the approaches we might take.


Published: 2020 | Resource type: Essential reads

Older female audience member in wheelchair dancing to music

Culture on referral

Explore the evidence surrounding culture on referral programmes (also known as arts on prescription) and the implications for cultural sector practitioners and policymakers. This research digest reviews and summarises the academic literature and identifies where there is evidence and where further research is needed.


Published: 2020 | Resource type: Research

After the Interval: National Audience Research

Katy Raines, Indigo takes us through the first waves of findings from their national research on audience views to returning to live cultural events, booking tickets now and in the future and missing out on events during lockdown. Includes full, downloadable report, summary of findings and link to interactive dashboard.


Published: 2020 | Resource type: Research

Digital Culture 2019 Report

Digital Culture 2019 is a study on the impact and use of technology in the arts and culture sector, from Arts Council England and Nesta.  


Published: 2020 | Resource type: Research

Asking for Donations

An abstract from the Spektrix Insights Report 2019 that focuses on maximising individual donations.


Published: 2019 | Resource type: Research

How to… create a successful survey

Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.


Published: 2019 | Resource type: article

Older Audiences Engagement Snapshot photo courtesy The Audience Agency

Older Audiences Engagement Snapshot 2018

The first in a series of snapshots by The Audience Agency focused on engaging audiences with specific profiles and needs


Published: 2018 | Resource type: Research

Mapping and Analysis of Engagement Approaches across the Creative People and Places Programme

A major piece of new research that maps and analyses engagement approaches across the Creative People and Places programme. Written by Sarah Boiling and Clare Thurman. Commissioned by the Creative People and Places Network.


Published: 2018 | Resource type: Research

People looking at an art exhibition

Taking out the guesswork: a guide to using research to build arts audiences

This publication by Bob Harlow, published by The Wallace Foundation, provides guidelines to help you design and manage your own audience research. It explores how research can help you learn about potential audiences, create more effective promotional materials and track progress towards your audience-building goals.


Published: 2017 | Resource type: Guide/tools