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Wellbeing and willingness to return: findings from the third wave of the Covid-19 participation monitor

What is the impact on the nation’s wellbeing, and when will audiences be returning?  Despite the vaccine rollout, there remains a hesitancy to return amongst audiences, with a continuing sense of risk to health and only slow rises in cultural engagement. In first findings from the third wave of the Cultural Participation Monitor, The Audience ... Read more


Published: 2021 | Resource type: Research

Inequality through Covid: findings from the second wave of the Covid-19 participation monitor

Is Covid-19 further exacerbating existing inequalities in cultural engagement?  By now, we know all too well that the pandemic has impacted everyone negatively, but this latest report from The Audience Agency focuses specifically on the inequality of those impacts, asking who is more negatively impacted and looking at how that relates to or exacerbates previously existing ... Read more


Published: 2021 | Resource type: Research

Willingness to attend: findings from the Covid-19 participation monitor

Which audiences are ready to return?  This report from The Audience Agency shares findings from a nationwide survey, the Cultural Participation Monitor. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.


Published: 2021 | Resource type: Research

Digital engagement: findings from the Covid-19 participation monitor

How are the public engaging in digital creative and cultural activities during the pandemic?


Published: 2021 | Resource type: Research

Covid-19 Cultural Participation Monitor: December 2020

This report from The Audience Agency shares findings from a nationwide survey on the public’s views about participating in creative and cultural activities through the pandemic. It is part of a wider national research programme that is building a robust and in-depth picture of the impacts of Covid-19 on the UK’s cultural sector.


Published: 2020 | Resource type: Research

The Impact of Covid-19 on the cinema exhibition industry

The Independent Cinema Office conducted a survey to evaluate the impact of the COVID-19 pandemic on the exhibition industry to understand how cinemas can survive in the immediate crisis and be sustainable following resumption of service.


Published: 2020 | Resource type: Research

Digital Lab. Almeida Theatre. Blog 2. Polling – quick wins and other feedback.

The second blog by Aaron McGregor, Marketing Manager (CRM & Digital) at Almeida Theatre as part of his Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Who’s coming? Respectful audience surveying toolkit

A practical toolkit by OF/BY/FOR ALL with Slover Linett aimed at making audience research easier.


Published: 2019 | Resource type: Guide/tools

How to… create a successful survey

Laura Cusick, Research Executive at thrive, the Belfast-based audience development agency guides as through what makes a great survey and how quantitative research can give you the insight you need.


Published: 2019 | Resource type: article

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Power Up

Chrissie Tiller re-evaluates what we mean by offering people access to culture. This Creative People and Places case study is an attempt to contextualise the journeys being made by participants, artists, partners and teams on the CPP programme.


Published: 2017 | Resource type: Case studies

Understanding live stand-up comedy from an audience perspective

In 2011 Dr Sharon Lockyer and her colleague Lynn Myers at Brunel University, undertook research into understanding live stand-up comedy from an audience perspective. The project consisted of both an online survey and a series of semi-structured qualitative interviews with stand-up comedy audiences. In this article Dr Lockyer reports on the five main themes that were identified in the semi-structured interview responses. This article was ... Read more


Published: 2014 | Resource type: article

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Tracking your audiences online engagement

This resource will help you understand why tracking your audience’s online motivations is important and give you practical suggestions about how you can use online surveys effectively to explore these motivations within a logical research orientated methodology. This is one of ten digital guides commissioned by The Audience Agency from Culture24 as part of Audience Finder, the ... Read more


Published: 2014 | Resource type: Guide/tools

How can we best extend public library opening times?

We do not yet live in a society which can fund opening for libraries 24/7. This detailed report examines opening hours with special reference to Sundays. The research sets this in a context of current social, economic and political developments and highlights a set of critical success factors and helpful practice.


Published: 2008 | Resource type: Research

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What people think about libraries – survey results

Part of the third phase of the Envisioning the library of the future research project, this report summarises the results of a survey carried out to discover what people think about libraries. The survey asked respondents five open questions about their use of public libraries, as well as their views on their value, purpose and ... Read more


Published: 2013 | Resource type: Research

How NHS Scotland revamped their evaluation processes and channels

Take a look at this non-arts case study for a brief overview of how NHS Scotland revamped their evaluation processes and channels.  NHS Scotland invested in an app to help them capture patients’ digital stories via video based questionnaires.  They also developed an innovative online research package that allows children, their families and carers to express ... Read more


Published: 2013 | Resource type: Case studies

Measuring the intrinsic impact of the arts

With plenty of anecdotal evidence of the benefits of the arts, this is a detailed account of a study exploring how it is possible to measure how people might be changed by an arts experience. Alan Brown discusses the design of the study, data collection, the results (intellectual stimulation, spiritual value) and the implications for ... Read more


Published: 2008 | Resource type: article

A guide to commissioning market research

A straightforward guide with information and tips to help you make the most of working with external research suppliers, from making the decision to outsource through to closing the project. This guide, by market research consultants Ruthless Research, is designed to help charities and other not-for-profit organisations to commission and manage external research and evaluation ... Read more


Published: 2013 | Resource type: Guide/tools

Should you change your questionnaire between waves of a survey?

In this short article, Ruth Stevenson of Ruthless Research considers whether it is ever acceptable to break the ‘golden rule’ of questionnaire consistency when designing tracking surveys.


Published: 2013 | Resource type: article

Size isn’t everything: designing a questionnaire

Many arts and cultural organisations utilise research and evaluation to enable them to make evidence-based decisions, and this often includes the use of audience or member surveys, or feedback forms, to gather information. In this short article, research consultant Ruth Stevenson discusses the merits of carefully designed, concise questionnaires and the benefits for the researcher and ... Read more


Published: 2013 | Resource type: article

A guide to online focus groups and interviews

This is a short guide to online qualitative research.  It offers a list of the pros and cons of online focus groups and interviews.  This toolkit is the fourth in a series of seven toolkits designed to provide an introduction to market research – whilst acting as a handy refresher for experienced marketers.


Published: 2013 | Resource type: Guide/tools