Resources tagged with
Strengthening a mainstream press presence
Strengthening a mainstream press presence This article explains how Talawa worked to reconnect with the mainstream arts press to bring a wider audience to its work. First published in JAM (issue 52 / October 2013). Article snippet News stories, features, and opinion pieces concerning BAME representation in the press were key opportunities for Talawa to join ... Read more
Planning a successful press and media strategy as part of your arts marketing1
Planning a successful press and media strategy as part of your arts marketing Anna Vinegrad offers some hints and tips on how arts marketers and arts organisations can create a successful press and media strategy as part of their arts marketing campaigns. This article was first published in JAM (issue 40 / October 2010). Article ... Read more
Back to PR basics
Back to PR basics To comprehend the future, we must understand the past. In this article Mark Borkowski uses the lessons of the PR founding fathers to think about arts PR in the 21st century. This article was first published in JAM (issue 25 / April 2007). Article snippet Earlier generations of publicists did not ... Read more
Winning over your local press
Winning over your local press Katie Dulake reports on the Arnolfini's battle to win over the local press. This article was first published in JAM (issue 25 / April 2007). Article snippet Between September 2003 and 2005, Arnolfini was closed for major refurbishment to improve accessibility and visitor facilities and to increase the quality and ... Read more
Embracing digital fundraising
Embracing digital fundraising Mary Jane Edwards looks are the potential of digital fundraising and how to harness it. This article was first published in JAM (issue 58 / April 2015). Article snippet: Clarity in communications Tell donors exactly how their money will be used. The Lyric Theatre in Hammersmith is currently doing great job in ... Read more
Video
Video Issue 69 / Winter 2018 Lights Camera Action! Video plays a key role in everyday life — social media, online streaming, gaming, how-to training, education, and VR/AR experiences. In this issue of JAM we look at how video is being used within the arts, cultural and heritage sector; from marketing and engagement through to ... Read more
Marketing on a shoestring
Marketing on a shoestring Issue 16 / January 2005 What are the secrets of marketing without a huge marketing budget? This issue of JAM aims to inspire and offer some suggestions as to how marketing on a shoestring can be done. After all, we work in the arts – there’s a whole world of creativity out there. ... Read more
Storytelling
Storytelling Issue 65 / Winter 2017 Once upon a time ... Storytelling is the social and cultural activity of sharing stories and in this issue of JAM we explore how storytelling is being used in marketing and fundraising across the sector to connect arts, heritage and cultural organisations with their audiences and supporters. Adam Thurman opens ... Read more