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The role of social media in press and PR
The role of social media in press and PR Amber Massie-Blomfield takes a look at the crucial role social media has to play in building dialogues with the communities we affect — essentially, in managing public relations. This article was first published in JAM (issue 52 / October 2013). Article snippet The huge success of ... Read more
Strengthening a mainstream press presence
Strengthening a mainstream press presence This article explains how Talawa worked to reconnect with the mainstream arts press to bring a wider audience to its work. First published in JAM (issue 52 / October 2013). Article snippet News stories, features, and opinion pieces concerning BAME representation in the press were key opportunities for Talawa to join ... Read more
Planning a successful press and media strategy as part of your arts marketing1
Planning a successful press and media strategy as part of your arts marketing Anna Vinegrad offers some hints and tips on how arts marketers and arts organisations can create a successful press and media strategy as part of their arts marketing campaigns. This article was first published in JAM (issue 40 / October 2010). Article ... Read more
Embracing digital fundraising
Embracing digital fundraising Mary Jane Edwards looks are the potential of digital fundraising and how to harness it. This article was first published in JAM (issue 58 / April 2015). Article snippet: Clarity in communications Tell donors exactly how their money will be used. The Lyric Theatre in Hammersmith is currently doing great job in ... Read more
Video
Video Issue 69 / Winter 2018 Lights Camera Action! Video plays a key role in everyday life — social media, online streaming, gaming, how-to training, education, and VR/AR experiences. In this issue of JAM we look at how video is being used within the arts, cultural and heritage sector; from marketing and engagement through to ... Read more
Marketing on a shoestring
Marketing on a shoestring Issue 16 / January 2005 What are the secrets of marketing without a huge marketing budget? This issue of JAM aims to inspire and offer some suggestions as to how marketing on a shoestring can be done. After all, we work in the arts – there’s a whole world of creativity out there. ... Read more
Storytelling
Storytelling Issue 65 / Winter 2017 Once upon a time ... Storytelling is the social and cultural activity of sharing stories and in this issue of JAM we explore how storytelling is being used in marketing and fundraising across the sector to connect arts, heritage and cultural organisations with their audiences and supporters. Adam Thurman opens ... Read more
Digital Marketing Audit
Digital Marketing Audit In this five-part training video, Vicki Allpress Hill will talk you through a systematic digital marketing audit process. This will help you make decisions based on solid evidence, decide what to focus your resources on and allow you to benchmark your progress. Who is it for? Anyone responsible for digital marketing communications and projects ... Read more
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Featured image: Image courtesy of Jewish Museum, London ©