Issue 69 / Winter 2018

Lights Camera Action!

Video plays a key role in everyday life — social media, online streaming, gaming, how-to training, education, and VR/AR experiences.
In this issue of JAM we look at how video is being used within the arts, cultural and heritage sector; from marketing and engagement through to audience and visitor experiences.
The issue opens with Rob Glass reflecting on the rise and future of the self-generated video, and exploring the importance of storytelling in video content.
Sarah Coward from the National Holocaust Centre and Museum explains how their new 3D interactive programme the Forever Project is preserving the voice of Holocaust survivors for future generations.
Canvas was launched in 2015 to help arts organisations reach new audiences. Dan Watt-Smith shares the framework that Canvas use when helping arts organisations develop their video strategy. Jamie Harber from the Asian Arts Agency then illustrates how this framework was used in the filming of PunjabTronix during its UK tour in 2017.
Oliver Laurenson-Gore from Resource Productions explains how Random Acts Network Centres are helping to support 16-24 year old artists to produce their first broadcast film.
Virtual Reality (VR) is having an impact on audience and visitor experiences. Anna Maloney from the Culture Diary explores this impact and how arts, heritage and cultural organisations can use these types of digital experiences to develop new partnerships and investment.
In Connect Discover Inspire, Victoria Bell from the Mayflower Theatre explains how implementing an analysis framework has helped provide direction to future marketing campaigns.
We catch up with Stagetext on the success of their Captioning Awareness Week, and AMA’s Marketing Officer — Membership Engagement, Matt Ecclestone, shares his reel life in Spotlight.
Any thoughts, comments or suggestions for JAM? Please email the Editor, Jacqueline Haxton at
JAM cover image: H0W CAN I €A$€ ¥0UR MIND WITH0UT L¥ING is an eight part virtual reality installation developed by transmedia artist CiRCA69. AMA Digital Marketing Day 2017 © Eleanor Howarth

Browse by learning pillars

Content Creation Platforms & Tools