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Featured image: Image courtesy of Jewish Museum, London ©
Google Analytics for beginners
Google Analytics for beginners This four-part training video will show you how easy and quick it is to create a Google Analytics account and the things you need to think about when you are getting started. Who is it for? Professionals in the cultural sector who are new to Google Analytics and would like to ... Read more
Developing your Google Analytics skills
Developing your Google Analytics skills This four-part training video follows on from the Google Analytics for Beginners training video. Who is it for? Professionals in the cultural sector who would like to further their Google Analytics ability. Part one: Introduction — 1 minute 30 seconds It covers: Website traffic filtering Campaign tagging Google Adwords integration Advanced segments Event tracking ... Read more
Return on investment
Return on investment Issue 44 / October 2011 Making the most of it Regardless of what you are investing – cash, time or human resources – it is important that you get the return that you desire … especially in these lean times with a tightening of belts. In this issue’s Research Round-up, Heather Maitland ... Read more
Qualitative research
Qualitative research Issue 33 / January 2009 As you will discover in this issue of JAM, there is some great work happening in the arts sector that we hope will inspire you to reflect on the potential contribution of qualitative research to every area of your business. In the first feature, Lisa Baxter explores three ... Read more