Google Analytics for beginners
This four-part training video will show you how easy and quick it is to create a Google Analytics account and the things you need to think about when you are getting started.
Professionals in the cultural sector who are new to Google Analytics and would like to start measuring their website performance to make more informed choices.
Part one: Setting up Google Analytics
— 3 minutes 30 seconds
- Setting up Google Analytics
- Introduction to basic navigaton
- Traffic tracking
- Measuring success
- E-commerce functionality
- Improving your website
- Creating a return on investment case
First published January 2013
Part two: Insights from Google Analytics
— 9 minutes
Part four: Creating a return on investment
— 11 minutes
Part three: Improving your website with Google Analytics — 9 minutes
Image courtesy of Museum of Science and Industry (c) Chris Foster.