AMA Conference 2020

Google Analytics for beginners

Google Analytics for beginners

This four-part training video will show you how easy and quick it is to create a Google Analytics account and the things you need to think about when you are getting started.

Who is it for?

Professionals in the cultural sector who are new to Google Analytics and would like to start measuring their website performance to make more informed choices.

Part one: Setting up Google Analytics
— 3 minutes 30 seconds

It covers:

  • Setting up Google Analytics
  • Introduction to basic navigaton
  • Traffic tracking
  • Measuring success
  • E-commerce functionality
  • Improving your website
  • Creating a return on investment case
[my-speakers term=”Google Analytics for beginners”]

First published January 2013

Part two: Insights from Google Analytics
— 9 minutes

Part four: Creating a return on investment
— 11 minutes

Part three: Improving your website with Google Analytics — 9 minutes

Image courtesy of Museum of Science and Industry (c) Chris Foster.

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