Online monitoring and evaluation

Issue 48 / November 2012

This autumn issue of JAM focuses on online monitoring and evaluation.

In Research Round up consultant, author and trainer Heather Maitland finds out how to tell if your online marketing is worth it. A slightly edited version of Culture24’s Let’s Get Real report looks at how to evaluate online success while Ron Evans takes a look at how arts and cultural organisations are adjusting their outlook on social media measurement.

Kenon Man from Sherman Cymru has been looking at how their audiences engage with them digitally and reveals that he has been ‘playing’ with digital platforms and using them as marketing tools.

The AMA’s very own Anne Freitag takes on the Middle Pages of this issue to inform us about the AMA’s online learning series bringing accessible and affordable skills and knowledge direct to your PC, laptop or other internet-connected device.

Peter Pavement from Surface Impression goes delving into Google Analytics as Tijana Tasich and Elena Villaespesa invite us to come along with them while they take us on their journey of spreading the analytics culture at Tate.

Susan Hallam gives us her digital analytics Top Ten tips and we find out a bit about Clare O’Brien from the Wallace Collection. We’ve got Spotlights backed up for a while now with our abundance of new staff to write about themselves but this issue turns to marketing assistant Dominika Karpowicz.

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