Developing your Google Analytics skills
This four-part training video follows on from the Google Analytics for Beginners training video.
Who is it for?
Professionals in the cultural sector who would like to further their Google Analytics ability.
Part one: Introduction
— 1 minute 30 seconds
It covers:
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Website traffic filtering
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Campaign tagging
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Google Adwords integration
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Advanced segments
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Event tracking
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Site search
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Custom reports
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Custom alerts
First published January 2014
Part two: Your traffic website
— 13 minutes
Part four: Your reports
— 8 minutes
Part three: Your visitors
— 14 minutes
Featured image: Image courtesy of Puppet Theatre Scotland © Andy Caitlin