AMA Conference 2020

Developing your Google Analytics skills

Developing your Google Analytics skills

This four-part training video follows on from the  Google Analytics for Beginners training video.

Who is it for?

Professionals in the cultural sector who would like to further their Google Analytics ability.

Part one: Introduction
— 1 minute 30 seconds

It covers:

  • Website traffic filtering
  • Campaign tagging
  • Google Adwords integration
  • Advanced segments
  • Event tracking
  • Site search
  • Custom reports
  • Custom alerts
[my-speakers term=”Develop your Google Analytics skills”]

First published January 2014

Part two: Your traffic website
— 13 minutes

Part four: Your reports
— 8 minutes

Part three: Your visitors
— 14 minutes

Featured image: Image courtesy of Puppet Theatre Scotland © Andy Caitlin

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