Issue 7 / October 2002
An organisation can only have a clear pricing strategy – whether to charge, what to charge, when, how and of whom – if there is clear agreement regarding the organisation’s mission, values and core objectives. This edition of JAM aims to give you enough theory and practical examples to develop an effective pricing strategy for your own organisation. Do let us know how you get on!
This is the first edition of JAM since the AMA conference, Changing Worlds, held in Glasgow in July in partnership with the Guardian and Observer, sponsored by Tickets.com and supported by the Scottish Arts Council. Some of the e-mails we have received are printed below. Diaries from four conference delegates are on pages 22 and 23. You can download the report for free (if you are an AMA member!) at www.a-m-a.co.uk, and look at some top pics from the conference itself…
Issue editor: Pam Henderson
Any thoughts, comments or suggestions for JAM? Please email the Editor, Jacqueline Haxton at email@example.com.