Advanced Google Analytics
Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.
Resources tagged with
Google Analytics for beginners
You’ll find lots of guides and other resources on Google Analytics all across the web. But the best place to start is Google’s own Google Analytics Academy. Everything is free and you can learn at your own pace and level.
A beginner's guide to Benchmarking
A beginner's guide to Benchmarking It’s impossible to know if you’re succeeding in reaching and engaging with audiences and visitors unless you measure and track progress. This resource — A beginner's guide to Benchmarking — will help you consider the key questions when benchmarking your work. Resource snippet Why do I need benchmarks? What does ‘good’ look like? ... Read more
Measuring word of mouth marketing
Measuring word of mouth Heather Maitland explores ways of measuring online and offline word of mouth arts marketing initiatives. This article was first published in JAM (issue 38 / April 2010). Article snippet The starting point of much of the discussion about word of mouth is that it can’t be measured. Actually, sociologist Gabriel Tarde first ... Read more
Measuring the impact of online marketing
Measuring the impact of online marketing How can we tell if online marketing is worth it? Evaluation involves a judgement about effectiveness but monitoring – the routine collection and recording of data over time – is just as important. Heather Maitland explores how to measure your online ROI (return on investment) and finds out how to tell if ... Read more
How to evaluate success online?
How to evaluate success online? This article challenges assumptions and provides an insight into the way cultural and arts organisations go about trying to measure their success. This article was first published in JAM (issue 48 / November 2012). Article snippet Developing effective ways to define, measure and evaluate the success of online activities is an issue faced by all parts ... Read more
Meaningful measures
Meaningful measures Andrew McIntyre explores how visitors really respond to going around an art gallery or a museum. What are the fundamental drivers or motivations that bring people in? And once they are through the door, what do they do? What makes audiences come back?. This article was first published in JAM (issue 23 / ... Read more
Data
Data Issue 68 / Autumn 2017 The bumper data issue As the application of the General Data Protection Regulation (GDPR) fast approaches this issue of JAM looks at data. Anne Torreggiani sets the data scene by looking at the important role data plays in audience development. Putting theory into practice, Sanjit Chudha explains how analysing, reviewing ... Read more
Monitoring and evaluating across digital platforms
Monitoring and evaluating across digital platforms There is no definitive answer on how social media should be measured, but there are effective ways to see the success of our digital output and how audiences are responding to us online. This case study from Kenon Man looks at how Sherman Cymru are engaging digitally with their ... Read more