Issue 68 / Autumn 2017

The bumper data issue

As the application of the General Data Protection Regulation (GDPR) fast approaches this issue of JAM looks at data.
Anne Torreggiani sets the data scene by looking at the important role data plays in audience development. Putting theory into practice, Sanjit Chudha explains how analysing, reviewing and evaluating data has helped Talawa Theatre Company reach out to communities who don’t engage with theatre.
Data can help arts, cultural and heritage organisations to thrive and survive. Simon Donovan explores how this can be achieved through data-led insight.
Getting ready for the GDPR will involve a lot of planning and as a starting point Andrew Thomas and Leo Sharrock have identified their key considerations.
Neil Simpson explains how using postcode data and a dataset created by the Scottish Government, Culture Republic has helped the Centre for Contemporary Arts in Glasgow attract new audiences.
Jennifer Tomkins shares the journey of Artsadmin’s development of a new open-source solution for the arts sector that has the potential to turn data into an organisational asset.
Data is key to understanding online experiences of audiences, visitors and customers. Chris Unitt provides a useful guide to getting the most value from your website analytics.
Nick Jones spoke to JAM about the introduction of smart cards, which is helping Transported collect data and evaluate audience engagement at non-ticketed outdoor events and festivals.
Andrea Perseu shares the findings of English Touring Opera’s recent review of its marketing performance and finances. Rebecca Moore, AMA’s Programme Producer, reflects on her rum-inspired career choices in Spotlight and we share some of the stories that have come out of the Small-Scale Development Programme.
Any thoughts, comments or suggestions for JAM? Please email the Editor, Jacqueline Haxton at
JAM cover image courtesy of Artsadmin © Oliver Rudkin. Calling Tree by Rosemary Lee and Simon Whitehead. Presented in Tottenham as part of LIFT 2016, produced by Artsadmin. 

Browse by learning pillars

Metrics & Data