Resources tagged with



Stateside View: Make your DEI commitments mean more

Daniel Acosta, Advertising and Sales Manager at The Dallas Opera, and Andrea Cuevas, Director of Marketing and Communications at Hartford Stage give insight and advice on how marketers can activate their organisation’s diversity and inclusion goals. A Tessitura resource.

Stateside View: Activating Diversity, Equity, Inclusion and Access in your marketing strategies

In 2020, organisations rushed to make statements about their Equity, Diversity and Inclusion (EDI) efforts and anti-racism commitments. Two years later, how have those promises been infused into the day-to-day processes and institutional strategies? Daniel Acosta, Advertising and Sales Manager, The Dallas Opera and Andrea Cuevas, Director of Marketing & Communications, Hartford Stage explore ways … Read more

Poverty proofing for families in the North East

Sallyanne Flemons, North East Family Arts Network Ambassador, shares learnings and insights from the three-year Family Arts Campaign Ambassador programme and its impact on both regional organisations and the families they support.

Supporting families during the cost of living crisis

Kids in Museums outline how you can create a generous and welcoming offer for all families, children and young people in the face of the rising cost of living. Aimed at those working in the museum sector but lots of advice that applies to many venues.

5 reasons why you need a digital strategy in 2023

One of the main reasons a digital marketing strategy can help creative and cultural organisations and individuals is that simply having a strategy will increase your level of success, in whatever it is you set out to achieve. Ollie Couling, Tech Champion at Arts Council England’s Digital Culture Network explains why and how.

Podcast: Young people leading the way in museums

At 22 years old Anna Petrova is making a name for herself as the head of excursions at Odesa Fine Arts Museum, Ukraine. Anna shares her experiences working in ‘the pearl of the pearl’ of Ukraine and her hopes for the future.

Video: Welcoming the widest possible audience

Sina Bahram challenges us to use principles from universal and inclusive design to help us open up our buildings, content, programming, and experiences. Keynote address delivered at Tessitura Learning & Community Conference.

Segmenting your audience toolkit

In this toolkit, thrive, NI’s audience development agency, looks at how to segment your audience. It includes why segmentation is important, the types of data you need, what type of segmentation will work best for your organisation and a step-by-step checklist.