Stateside View: Activating Diversity, Equity, Inclusion and Access in your marketing strategies

Stateside View: Activating Diversity, Equity, Inclusion and Access in your marketing strategies

SUMMARY

In 2020, organisations rushed to make statements about their Equity, Diversity and Inclusion (EDI) efforts and anti-racism commitments. Two years later, how have those promises been infused into the day-to-day processes and institutional strategies? Daniel Acosta, Advertising and Sales Manager, The Dallas Opera and Andrea Cuevas, Director of Marketing & Communications, Hartford Stage explore ways to reflect and connect our communications to put words into action.

As marketers, how are we keeping all our goals at the forefront of our work? From brand voice to budget allocations — and much more in between— we’ll explore ways to reflect and connect our communications to put words into action.

Key Takeaways:

  • Connect your organization's commitments to your strategies.
  • Craft communications that appeal to multiple audience segments.
  • Recognize and remove obstacles that might be preventing you from retaining new audiences.

Presenters

  • Daniel Acosta, Advertising and Sales Manager, The Dallas Opera
  • Andrea Cuevas, Director of Marketing and Communications, Hartford Stage

Watch the presentation (Video)

Activating DEIA in your marketing strategies ​

View time: 51 mins

We've talked the talk, now it's time to walk the walk. Video - activating EDI in your marketing strategies


Daniel Acosta head and shoulders

Daniel Acosta, Advertising and Sales Manager, The Dallas Opera

 

Head and shoulders Andrea Cuevas

Andrea Cuevas, Director of Marketing & Communications, Hartford Stage

Part of Tessitura Network's learning series. Tessitura's DEAI learning series aims to elevate ambitious ideas and effective initiatives. We hope to inspire you to advance diversity, equity, accessibility, and inclusion in your own institutions and in the arts and culture sector.

This series of virtual events is co-curated by the Community subcommittee of Tessitura's internal DEAI Committee, along with the Community DEAI Advisory Committee, comprised of 12 global members employed by an organisation using Tessitura.

Browse by learning pillars
Audience Development & Strategy
Browse by smart tags
Access Diversity EDI Equity
Resource type: Webinars and films | Published: 2023