Video: Welcoming the widest possible audience

Video: Welcoming the widest possible audience

By Sina Bahram


Sina Bahram challenges us to use principles from universal and inclusive design to help us open up our buildings, content, programming, and experiences. Keynote address delivered at Tessitura Learning & Community Conference.

What is accessibility? What is inclusive design? And why are they important?


A bench in a video room at the Canadian Museum for Human Rights


Sina discusses principles from universal and inclusive design, where the design process is not restricted to interfaces or technologies for which a product, service, or environment is optimized for a specific person with specific needs.

These principles range from equitable use to tolerance for error: Can people with different abilities get an equitable experience? Can people access and interact with your content in their preferred way? Can people appreciate your content without needing much physical effort or dexterity? And can people always return to a known starting point, no matter where they are?

Contemplating these questions can feel daunting. But, Sina emphasizes, inclusion leads to innovation. He provides examples from organizations such as MCA Chicago and the Canadian Museum for Human Rights, among others, and offers practical advice for those unsure of where to start.

“You don't have to be an expert... You can influence how others feel.”


Watch Sina's talk (54 mins)

This talk was the keynote address at the Tessitura Learning and Community Conference in Chicago, Ill. in July 2019.


A man with dark brown hair, a beard, and a mustache. He is wearing a blue button-up shirt and a dark jacket, and is standing outdoors.

Sina Bahram, President, Prime Access Consulting

Tessitura Network is a Pioneer Sponsor of A New Adventure, AMA Conference 2022

Browse by learning pillars
Audience Development & Strategy
Resource type: Webinars and films | Published: 2022